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Tiffany Aquila
Global Director, Talent Solutions
Responsibilities:
Planning, managing, monitoring, and upgrading the organization's website front-end experience in alignment with Current’s business and brand strategies
Create, maintain, and enhance customer journeys for Current’s identified personas. Facilitate the achievement of customer experience KPIs using insights from quantitative and qualitative behavioral data
Manage customer experience across Current’s sites and propose improvements, coordinating closely with our SEO and Content Manager to understand on-site activity and various marketing stakeholders to understand customer need
Coordinate marketing web development and content update requests with supporting IT resources, managing and providing content collected from a variety of Marketing contributors
Collaborate with Current’s Brand Manager to ensure that the website aligns with brand strategy and meets the organization’s standards.
Regular update and maintenance of on-site content, coordinating with a variety of stakeholders
Coordinating with Current’s Digital Tools Team to conducting content audits, eliminating redundant and/or duplicate information.
Ensuring website quality and efficiency by conducting regular test plans.
Continually working to Improve the user experience of the website.
Coordinate with the Brand & Planning and Product Marketing teams to develop strategies which align to campaign and communications activities
Keeping up-to-date with industry best practices and monitoring competitor websites.
Plan & coordinate the creation and implementation of digital tools and templates
Requirements
:Bachelor’s degree in digital marketing, web development or related field
.Proven experience (5+ years) managing and maintaining websites, preferably in the B2B or B2C secto
rExpert knowledge of in a variety of CMS (deep experience utilizing Drupal is preferred
)Proven project management skill
sUnderstanding and proficiency in graphic design principles, with proficiency in the Adobe Creative Suite and Figma
.Understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC), web accessibility standards (WCAG) and the ability to align website objectives to key KPIs
.Ability to troubleshoot website issues in a fast-paced environment
.Strong attention to detail with an analytical mind and outstanding problem-solving skills
.Excellent communication skills and the ability to coordinate cross-functionall
yFantastic time management skills with the ability to multi-task
.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Information Technology
Industries
Appliances, Electrical, and Electronics Manufacturing
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