VP, Holding Company Memberships

General Information:

Job Title: VP, Holding Company Memberships

Location: New York, NY (Hybrid)

Practice Area: Member Engagement & Development

Reports to: EVP, Member Engagement & Development

Job Type: Full time Exempt Salary: $140,000-$150,000/yr

Position Purpose:

This role focuses on servicing some of the largest agency members by providing thought leadership, guidance and direct engagement opportunities between 4A’s and Holding Company members. In this position, you will act as a primary contact across all our HoldCo members — helping to increase engagement, participation and awareness of 4A’s programs. This is a great opportunity for a motivated, energetic individual who is client service driven, detail-oriented, and comfortable managing multiple priorities simultaneously.

Position Responsibilities:

Member Engagement:

• Consult with member agencies providing guidance on business issues.
• Maximize awareness and utilization of 4A’s resources, especially as it pertains to agency operations, talent development, new business, strategic insight and industry trends.
• Maintain ongoing dialogue with agency principals and other key staff to ensure relevance and impact.
• Meet in-person with members’ executive team to consult on business challenges and needs and review engagement and membership ROI annually, with quarterly check-ins.
• Provide annual service reviews and workshops for agency staff as well as relevant materials to promote 4A’s membership.
• Monitor satisfaction with the 4A’s and ensure that research, surveys, committee participation, and other relevant member assets are consistently shared.
• Proactively advocate, respond, and address member needs.
  
  

Member Community Leadership:

• Work with 4A’s practice areas to develop programs that address key needs of HoldCo member agencies (committees, training, webinars, industry research, surveys, etc.).
• Work closely with the MarComms and MED teams to support 4A’s events and promote them to HoldCo members and drive attendance and participation (e.g., speaking opportunities; awards submissions).
• Take on a committee leadership role for one of our national committees – proactively recruiting members, moderating discussion groups and coordinating meeting agendas and ensure maximum participation.
  
  

Member Retention & Renewals:

• Responsible for securing membership renewals every year and managing the communication and negotiation process with HoldCos in partnership with the Finance team.
• Focus on growing membership of HoldCo agencies who are not currently 4A’s members.
• Expand participation from HoldCos on revenue generating programs outside of membership (i.e., Learning Institute, events, JCAs, etc.).
  
  

Position Requirements:

• 10+ years of advertising and marketing industry experience, preferably with relevant experience at an advertising or media agency.
• Strong communication skills – comfortable engaging with all levels of personnel in member agencies and at the 4A’s.
• Proven network of HoldCo agency contacts with the ability to engage C-level executives and decision-makers.
• Outstanding negotiation, communication, and presentation skills.
• Proficiency in CRM systems (e.g., Salesforce), data analysis, and sales operations.
• Comprehensive understanding of the advertising and marketing communications industry and on-going student of new developments impacting it.
• Highly organized; able to juggle multiple priorities.
• Ability to work independently.
  
  

About the 4A’s:

We focus on core values of Passion, Agility, Curiosity, and Collaboration as we partner together to support and champion 4A’s members to help their business thrive as we also strive to move the advertising industry forward.

• Great team with a strong mission and incredible energy
• Medical, Dental, and Vision Insurance
• 401(k) program
• Company-paid: Life, Spousal Life, and Dependent Life Insurance; Disability coverage
• Generous PTO and company leave, including Summer Fridays, Volunteer Days
• Week off between Christmas & New Year Holidays
• Flexible work environment
• Enviable work/life integration
  
  

The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower our members to drive commerce, spark connections, and shape culture through infinite creativity. With a focus on advocacy, talent and the value of creativity and technology to drive business growth and cultural change, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.

The 4A’s is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel policies are applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.