Vice President of Experience Operations (XO)
Vice President of Experience Operations (XO)
Genentech
South San Francisco, CA
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The Position
Reporting to the Senior Vice President of Genentech Business Operations, this senior leadership position is accountable for defining and monitoring the standards for the patient and customer experience we create across US Commercial, Medical, and Government Affairs (CMG); driving and ensuring cross-CMG orchestration of patient and customer engagement to enable that experience; and executing effective, efficient, and compliant delivery in several key engagement channels.
Experience Operations (XO) is CMG’s operational engine to enable leading patient and other customer experiences, backed by unsurpassed omnichannel capabilities and effective and efficient execution within and across patient and other customer engagement. XO comprises centers of excellence in patient and customer experience and engagement design and co-creation; Cx platforms, systems, and digital solution enablement; end-to-end content management; business process excellence; digital and other engagement channels (web, social, mobile, relationship marketing, inside sales, samples, events, and beyond); and omnichannel orchestration. This combined team guides and enables Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access, and all other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across interactions with us. The team is specifically accountable to:
LEAD
Reporting to the Senior Vice President of Genentech Business Operations, this senior leadership position is accountable for defining and monitoring the standards for the patient and customer experience we create across US Commercial, Medical, and Government Affairs (CMG); driving and ensuring cross-CMG orchestration of patient and customer engagement to enable that experience; and executing effective, efficient, and compliant delivery in several key engagement channels.
Experience Operations (XO) is CMG’s operational engine to enable leading patient and other customer experiences, backed by unsurpassed omnichannel capabilities and effective and efficient execution within and across patient and other customer engagement. XO comprises centers of excellence in patient and customer experience and engagement design and co-creation; Cx platforms, systems, and digital solution enablement; end-to-end content management; business process excellence; digital and other engagement channels (web, social, mobile, relationship marketing, inside sales, samples, events, and beyond); and omnichannel orchestration. This combined team guides and enables Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access, and all other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across interactions with us. The team is specifically accountable to:
- Define omnichannel standards, shape engagement strategies, and design seamless, consistent & meaningful patient and customer experiences
- Innovate & grow CX-enabling capabilities and technology, embedded in customer perspective & needs
- Accelerate, connect, and enable the development of technology solutions that enhance the patient and customer experience across CMG.
- Drive efficiencies and innovation to advance CX-enabling capabilities, channels, and technology solutions
- Orchestrate and deliver seamless, consistent, meaningful channel experiences that efficiently maximize patient impact
LEAD
- Define CMG standards for the experience we intend to create in all of our patient and other customer engagement
- Steward effective, efficient, and compliant delivery in numerous key engagement channels
- Drive CMG outcomes through collective leadership with senior leadership peers
- Balance the cost, risks, and benefits of investment decisions with an enterprise lens
- Set bold aspirations to advance the Pharma vision, set guardrails to guide and empower action
- Cultivate a culture where everyone is respected, belongs, can contribute authentically and thrive
- Shape and share employee experiences which inspire, engage, and reward our people
- Commit to personal growth mindset and behaviors, and to coaching this mindset in others
- Actively invest in our people to develop capabilities for the future
- Attract, develop, and retain diverse talent reflecting our world; raise up new and diverse leaders
- Model self-care, resiliency, and personal development, and help others to do the same
- Embed our Operating Principles in everything we do, fostering and celebrating progress
- Model Inclusive Leadership and foster belonging
- Know your business, anticipate changing needs, and proactively develop, adapt, or shed capabilities
- Build new Cx-enabling capabilities that anticipate emerging customer and business needs
- Enable talent and resources to flow to highest impact use, within and beyond department
- Continuously optimize approaches, enable prioritization and celebrate stopping lower impact/misaligned work to achieve maximum impact with minimal resourcing
- Deepen partnerships across enterprise to maximize system-wide impact of all capabilities
- Sustain a performance culture of clear expectations, appropriate support, and accountability
- Coach, hold team members accountable to Standards and actively manage poor performance in partnership with People & Culture (P&C)
- Ensure department achieves business impact against customer priorities, timely outcomes, and annual profitability goals
- Orchestrate seamless engagement across both digital and non-digital patient and customer experience
- Execute with excellence and identify fit for purpose solutions that accelerate the business
- Drive and ensure cross-CMG orchestration of patient and customer engagement to an integrated experience
- Expertise and knowledge of customer experience (Cx) design and delivery, omnichannel orchestration, and digital and analog customer engagement channels
- Willing and able to persistently challenge and agitate the organization toward a full Cx mindset
- Strategic and operational leader who can drive effective and efficient execution against business opportunities, both in the immediate and longer-term
- Influential leader and role model who drives effective cross-functional collaboration at speed
- Systems thinker who sees interdependencies and implications, and solves for the whole
- Demonstrated ability to serve as a connector and catalyst driving impact with urgency
- Learner/Growth/Build mindset with ability to cultivate this mindset and practice in others
- Bachelor’s Degree required. Advanced degree preferred (MA/MS/MBA/MPh)
- 15+ years of work experience with increasing responsibility and a track record of accomplishment
- Significant experience designing and delivering customer experience across multiple engagement channels
- Significant business process, information systems, and/or operations experience
- Significant experience leading large teams, both in direct reporting as well as cross-functional groups
- Experience driving organizational change and leading collectively with other senior leaders
- Business travel is required to support business needs
- This position is based in South San Francisco and relocation benefits are being offered
- Understanding of the US Healthcare system, the patient journey, and the relevant stakeholders
- Knowledge of the legal and regulatory environment as it relates to the biopharmaceutical industry
- Experience in helping leaders link their local priorities to enterprise-wide priorities
- Experience in leading collaboration across functions and business units
- Understanding of interrelationships between business practices and people practices
- Put Patients First: I always act as if patients I know are in the room and do what's best for them.
- Follow the science: I seek answers through experiments, data and debate, and act on facts.
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part.
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others.
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures.
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less.
- Make impact now: I take accountability to do what's right, deliver value fast, and don't wait for certainty.
- Think long term: I choose actions today that benefit future generations.
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Seniority level
Executive -
Employment type
Full-time -
Job function
Manufacturing -
Industries
Biotechnology Research
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