Strategist-Digital Content

Summary

The Digital Content Strategist is responsible for creating and implementing a content strategy for external and internal Baptist digital properties. Analyzing Baptist content, site structure, and analytics to understand users' content expectations. He/she will look for new ways to expand the Baptist digital presence and will perform discovery, architecture, and content strategy tasks for these new digital avenues.

Responsibilities

• Completes assigned goals.
• Possesses the ability to create and implement digital content strategy that meets client, department and corporate objectives for both internal and external audiences.
• Looks for new ways to expand the Baptist digital presence.
• Develops strategies to evolve the digital Baptist voice and content standards to meet client, department and corporate objectives for both internal and external audiences.
• Develops information architecture and information design to meet client, department and corporate objectives for both internal and external audiences.
  
  
  

Requirements, Preferences And Experience

Education

Minimum: Bachelor's degree

Experience

Preferred: 7 years creating and implementing digital content strategy

Minimum: 5 years creating and implementing digital content strategy

Special Skills

Preferred: Understanding of web design basics

Minimum: HTML, CSS Adobe Creative Suite Digital meta data including Open Graph, Twitter, and HTML 5 microdata including schema.org standards Google Analytics/Tag Manager Top-level knowledge SEO tactics

About Baptist Memorial Health Care

At Baptist, we owe our success to our colleagues, who have both technical expertise and a compassionate attitude. Every day they carry out Christ's three-fold ministry-healing, preaching and teaching. And, we reward their efforts with compensation and benefits packages that are highly competitive in the Mid-South health care community. For two consecutive years, Baptist has won a Best in Benefits award for offering the best benefit plans compared with their peer groups. Winners are chosen based on plan designs, premiums and the results of a Benefits Benchmarking Survey.

At Baptist, We Offer:

• Competitive salaries
• Paid vacation/time off
• Continuing education opportunities
• Generous retirement plan
• Health insurance, including dental and vision
• Sick leave
• Service awards
• Free parking
• Short-term disability
• Life insurance
• Health care and dependent care spending accounts
• Education assistance/continuing education
• Employee referral program
  
  
  

Job Summary:

Position: 1894 - Strategist-Digital Content

Facility: BMHCC Corporate Office

Department: HS Communications Corporate

Category: Marketing and Communications

Type: Non Clinical

Work Type: Full Time

Work Schedule: Days

Location: US:TN:Memphis

Located in the Memphis metro area