Havas Media Network North America, the Media Experience agency, is looking for a Specialist to join our Paid Search Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people. The role will primarily be to lead the team in the analysis, optimization, and management of client accounts.
The role is open to New York, Boston, Chicago, and Miami candidates.
A DAY IN THE LIFE MIGHT LOOK LIKE:
Campaign Management
Keyword performance and ad copy development
Set up/ management of campaigns across Google & Bing & Yahoo! with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector/ industry considerations, landing pages & tracking requirements
Understanding of additional vendors that could provide value to clients
Oversee daily spending in line with targets and monthly budgets
Be an expert on campaign & bid management tools to manage keywords, ad groups, ads, etc. (inc. trafficking keywords)
Work closely with Analysts to own new testing and optimization ideas to drive campaign performance
Support and develop strategies for clients
Support with account and campaign forecasts
QA deliverables
Bid Management & Optimization
Manual bid optimization
Utilizing bid management tools such as Kenshoo, DS3, and Marin to optimize accounts according to client targets
Budget management – ensuring budgets are correctly optimized and managed according to forecast and/or plans
Ad optimization: analysis and new ad creation, with regular a/b testing
Competitor monitoring – monitor and analyze competitor activity through competitor monitoring technology providing key insight and trends to clients Reporting
Create and ensure accurate reporting to account/client specifications & KPIs
Monitor & analyze performance media data, via daily, weekly, and monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance media performance
Utilize competitor monitoring tools to analyze key trends to derive insight to drive optimization
Ensure client accounts are maintaining performance against targets/objectives
Interpret & provide insight on performance reporting data for clients on a regular/ ad-hoc basis
Present performance updates to clients on a regular and ad hoc basis Admin
Accurate and timely billings and reconciliation
Other
Proactively reach out to colleagues to provide support
Continually seek out areas to continue learning and developing your skill set
Demonstrates continuous intellectual curiosity
WHAT YOU’LL NEED/SKILLS:
Experience in Google Ads, Microsoft Advertising, and SA360 is highly preferred
Demonstrates attention to detail, and excellent interpersonal, organizational, communication, problem-solving, and decision-making skills
ABOUT HAVAS MEDIA NETWORK NORTH AMERICA:
Havas Media Network North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media – the media channels, moments, and brands that move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.
Our global mission to make a meaningful difference starts at home – because we can’t grow if our people can’t grow. It’s this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients to the inclusive programs that prioritize our people’s needs and the needs of our community.
Compensation - $70,000 - $75,000 annually
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
Advertising Services
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