As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team merchandise by partnering with top leagues, clubs, and soccer brands worldwide to offer the largest collection of timeless and timely gear from every pro and college team online, on your phone, in stadiums, or on-site at the world’s biggest sporting events. A top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items via its Fanatics ( www.fanatics.com ), FansEdge ( www.fansedge.com ), and Kitbag ( www.kitbag.com ) brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. A multi-channel company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, WWE), major media brands, and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Paris Saint-Germain, Chelsea, Aston Villa)
Fanatics Commerce is currently seeking an experienced individual to join our digital marketing team, with a specific focus on paid search. The eMarketing Specialist should be highly competent in managing large sets of keywords and possess a solid understanding of best practices with Google from a search engine marketing perspective. The ideal candidate will have 1-2 years of experience working on paid search, shopping campaigns, or similar keyword/product-based advertising methodologies.
We are looking for an entrepreneurial individual who can efficiently analyze large sets of data, interpret trends, and translate findings into actionable and measurable business outcomes. This role offers the opportunity to expand your already extensive knowledge of the wider eMarketing industry within a world-class digital marketing team. The candidate will contribute to improving skills and providing insights on trends while working on a highly visible marketing channel.
The individual should enjoy solving technical problems and be adept at creating, analyzing, and improving processes. They must be highly analytical, organized, and goal-oriented, with a preference for working in a fast-paced environment. Keeping up with professional and collegiate sports is a plus."
Key Responsibilities
Monitor and analyze performance of PPC marketing campaigns, provide insights & recommendations based on campaigns results.
Create new campaigns for upcoming live events & new partners to the Fanatics network. Ensure existing campaigns have support for product launches and drops to maximize revenue.
Ensure campaigns are properly set up for optimal performance, reporting, and tracking across the portfolio.
Collaborate with Google, Bing, and technology partners on new features and advancements within the space.
Contribute to spending decisions and budget recommendations, ensure that campaigns are set up to align with ever-changing business objectives.
Translate data insights into compelling marketing narratives, craft engaging storytelling around sales and business performance data to effectively communicate strategies and results to stakeholders.
Requirements
Experience with campaign management & optimization.
Experience managing automated bid strategies & other automated practices within the digital marketing space.
Up to date on latest PPC industry trends & developments.
Strong business reporting skills for data-driven decision-making.
High proficiency in Microsoft Office (primarily Excel, Word, and PowerPoint).
Strong quantitative skills and experience utilizing scientific analytic methods.
SQL familiarity is highly preferred.
Exceedingly detail-oriented and responsible.
Able to manage multiple tasks concurrently and work under pressure.
Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e., College National Championships, Super Bowl, Stanley Cup, etc.).
Experience
Bachelor’s degree preferred.
1-2 years of experience of Google/Bing campaigns management and optimization.
Comprehensive knowledge of Paid Search (PPC) or Google Shopping.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
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