tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas.
Most importantly, we're a place where you can achieve great things, and be recognized as the best.
What Matters The Most
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.
WHY WE THINK YOU WILL LOVE THIS ROLE
This Senior Strategy position will sit within our Global Strategy Team at tms and will service the North American Customer Experience team specifically. This role will be largely dedicated to working on McDonald’s North America campaigns (about 80% of the workload will be dedicated to McDonald’s North America) while also having the opportunity to work on a variety of international projects and new business initiatives (about 20% of the workload will be on non-McDonald’s work).
This position will serve as the lead Strategist in creating future facing campaigns and activations for McDonald’s. The approach to the work will involve combining commercial objectives with cultural impact by, connecting with passionate communities, accelerating trends, blurring and mashing-up experiences.
What sets us apart from other agencies, is the ability to pair progressive, strategic and creative brand thinking, with a broad range of multi-disciplined experts needed to bring ideas to life such as partnerships, design, product innovation, sourcing, digital, technology, operations, and logistics. This role will be tasked with drawing these connections internally to ultimately elevate our work.
What You Will Bring To The Organization
This position is a combination of creative and behavioural strategy. The role requires creative storytelling for innovation and new business opportunities, while also applying behavioural insights that influence the omni-channel customer experience. This role must deliver both the art and science of our work in a creative and compelling way for our clients and agency partners.
As a member of the Strategy team dedicated to the McDonald’s business, you will be immersing yourself in the world of food, culture and retail. We take the essence of “research” and “trend tracking” to a whole new level. As part of your role, you will spend time questing at quick-service restaurants and other retail establishments, tasting delicious foods and analyzing real-world customer experiences for the world’s most influential brands.
This role will report to, and be nurtured by, the North American Marketing Strategy Lead who heads up strategy for McDonald’s retail experience, activations, and digital content experience. This person will also mentor/manage more junior members of the team whose roles are to support the execution of campaigns and activations for McDonald’s North America.
Progressive strategic thinking with the rigor to innovate and elevate the work
Confident storytelling and ability to present and defend the work to senior clients and agency partners, bringing clarity to all teams alike
Ambition to develop, nurture and sell in new ideas and processes
Passion for culture and consumer trends
Ability to apply critical thinking and Behavioural Science principles in a fast-paced environment to confidently represent thought-leadership
Ability to work within a complex IAT system and collaborating with external agency teams
Passion for facilitating effective collaboration with cross-functional teams
Skills And Experience We Would Like You To Have
4-6 years' experience in a marketing/advertising agency account planning group or brand consulting firm
Proven ability in a Strategic role
An understanding and passion for CX, retail marketing and/or experience with retail brands and marketing teams
Familiarity with omni-channel customer journeys and the behavioural insights that lie within them
Highly collaborative with ability to build partnerships across different teams and people
Innate curiosity with an ability to connect insights and gain inspiration from disparate sources
Exceptional thinking, writing and influence skills with attention to detail
Fantastic presenter and storyteller; able to present complex ideas clearly
Solid understanding of how the analytics function and its output affects planning & strategy insights
Experience contributing to brand positioning and applying customer insights to the development of marketing campaigns
Experience in conducting/contributing to primary research and expertise in secondary research analysis
Comfortable working in highly flexible, ever changing entrepreneurial environments
Any of the following would be a plus
Digitally savvy and curious within today's media and technology environment: including social platforms, mobile, data, online advertising
Experience managing and/or mentoring others
#Hybrid
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Sales
Industries
Holding Companies
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