Senior Marketing Manager - Samsung Digital Health
Senior Marketing Manager - Samsung Digital Health
Samsung Electronics America
Mountain View, CA
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Position Summary
Role and Responsibilities
About the Company:
Samsung US Digital Health is an innovation group within Samsung Electronics America, Inc. (SEA) and Samsung Research America, both subsidiary of Samsung Electronics Co., Ltd., the world leader in advanced technology and innovation. SEA oversees the marketing, sales, and distribution of Samsung products in the United States. Committed to enhancing people's lives through cutting-edge technology, Samsung offers a wide range of products and services across various sectors, including consumer electronics, mobile devices, home appliances, and digital health solutions.
About the Role:
We are seeking a dynamic and experienced Senior Marketing Manager/Director of Marketing to lead the marketing efforts for Samsung's digital health initiatives in the United States. As a key member of the Digital Health Marketing/Communications team, you will be responsible for developing and executing marketing strategies to promote Samsung's innovative digital health products and solutions, driving brand awareness, customer engagement, and market growth. This position will report to Head of US Digital Health Marketing & Communications.
Key Responsibilities:
Develop Marketing Strategy:
Skills And Qualifications
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
Role and Responsibilities
About the Company:
Samsung US Digital Health is an innovation group within Samsung Electronics America, Inc. (SEA) and Samsung Research America, both subsidiary of Samsung Electronics Co., Ltd., the world leader in advanced technology and innovation. SEA oversees the marketing, sales, and distribution of Samsung products in the United States. Committed to enhancing people's lives through cutting-edge technology, Samsung offers a wide range of products and services across various sectors, including consumer electronics, mobile devices, home appliances, and digital health solutions.
About the Role:
We are seeking a dynamic and experienced Senior Marketing Manager/Director of Marketing to lead the marketing efforts for Samsung's digital health initiatives in the United States. As a key member of the Digital Health Marketing/Communications team, you will be responsible for developing and executing marketing strategies to promote Samsung's innovative digital health products and solutions, driving brand awareness, customer engagement, and market growth. This position will report to Head of US Digital Health Marketing & Communications.
Key Responsibilities:
Develop Marketing Strategy:
- Collaborate with senior leadership to develop comprehensive marketing strategies aligned with business objectives and market trends.
- Conduct market research and analysis to identify target audiences, market opportunities, and competitive landscape.
- Define clear goals and KPIs to measure the success of marketing initiatives.
- Develop compelling messaging that resonates with target audiences and communicates Samsung's value proposition in the digital health space.
- Ensure consistent brand messaging across all marketing channels and touchpoints, specifically to consumer, partnerships, and relevant channel stakeholders such as providers and payors.
- Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and partnerships.
- Collaborate with cross-functional teams, including Product Management, Partnership, and various internal stakeholders, to develop campaign assets and content.
- Drive customer and partner engagement and acquisition through targeted marketing initiatives, including lead generation campaigns, customer loyalty programs, and customer relationship management (CRM) strategies.
- Leverage data-driven insights to optimize marketing campaigns and improve conversion rates.
- Identify strategic partnership opportunities to expand Samsung's presence in the digital health market.
- Establish and nurture relationships with key stakeholders, industry influencers, and healthcare organizations.
- Develop and manage marketing budgets, ensuring effective allocation of resources to maximize ROI and achieve business objectives.
- Monitor campaign performance and adjust budget allocations as needed.
- Lead along a highly matrix organization within US Digital Health, HQ Digital Health, SEA, SRA, and other Samsung teams of marketing professionals, providing guidance, feedback, and support to foster a collaborative and inclusive team culture that values innovation, creativity, and excellence.
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- 8+ years of experience in marketing, with a focus on digital marketing, healthcare, and technology sectors.
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong analytical skills and experience with data-driven decision-making.
- Excellent communication and presentation skills, with the ability to effectively influence stakeholders at all levels and make decisions within an intrapreneurial group.
- Strategic thinker with a results-oriented mindset and a passion for innovation.
- Ability to thrive in a fast-paced, dynamic environment and manage cross-functional teams to achieve common goals.
- A high degree of comfort managing and working in a highly matrixed organization. Proficiency in changing mindset and culture.
- Hybrid work environment and ability to travel overseas, 20%.
- Experience in the digital health industry or related healthcare sector.
- Knowledge of healthcare regulations and compliance standards.
- Experience working with consumer wearable or technology brands.
- Proficiency working in a global culture, multi time zones, and values.
Skills And Qualifications
- Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.
- Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Computers and Electronics Manufacturing
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