Associate Vice President at Harnham - Machine Learning & AI
Job Title: Senior Marketing Analyst
Location: US Remote
Salary: $120-130k base + bonus
Company Overview
Join a leading company in performance marketing and media, specializing in decentralized online marketplaces, using advanced segmentation and AI-driven technologies to achieve top-tier marketing results.
The Role
We seek a Senior Marketing Analyst to analyze marketing campaigns and generate data-driven insights to boost profitability and improve customer relationships.
Key Responsibilities
Use A/B testing and KPI tracking to improve media campaigns.
Extract and analyze data from various sources to identify conversion opportunities.
Conduct analysis and present findings to non-technical stakeholders.
Create business and predictive models using statistical techniques.
Work with stakeholders to pursue actionable business opportunities.
Support ongoing analysis and tracking of key business metrics.
Build forecasts in Excel and Tableau for business planning.
Bridge business and technical teams in managing data analytics.
Your Skills and Experience
Bachelor’s degree in economics, mathematics, statistics, analytics, or a similar field.
3-5+ years in analytics or data science, focused on campaign performance.
Proficient in advanced statistical methods and A/B testing.
Proficient in SQL and a BI tool; Python is a plus.
Strong ability to explain complex information to technical and non-technical audiences.
Strong problem-solving skills and a drive for actionable insights.
Passion for online marketing and media; industry experience is a plus.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Analyst
Industries
Advertising Services, Marketing Services, and Technology, Information and Media
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