The Senior Category Manager manages the tobacco category. You will be responsible for the pricing and overall promotion of a product category to maximize sales and gross profits. A category manager must have extensive experience in understanding consumer needs and the retail environment. They must have a positive mindset and full comprehension of marketing and sales principles. Exceptional communication skills are key.
Responsibilities
ESSENTIAL DUTIES AND RESPONSIBILITIES
Manages assigned categories
Accountable for category performance (sales, gross profit, pricing, planogram updates, new item introductions, & category development)
Manages pricing through competitive surveys and price elasticity
Must meet or exceed industry trends comparing to top quartile in the CSX database
Monitor share of market in all regions that we do business
Provide monthly, quarterly, and annual by category reports showing unit sales, $ sales, gross profit and gross margin by store
Analyze data or insights to determine industry and consumer trends
Devise long-term development strategies for product categories
Develop exit strategies for unsuccessful products
Determine the positioning of a product category to maximize profitability
Ensures that the marketing dashboard reporting is done at all stores at minimum once per quarter
Must have the ability to analyze sales date via Excel, Stars, IRI, Neilson and Focal point
Set up and manage annual promotional calendar
Negotiates supplier contracts
Knowledge, Skills, And Abilities
Able to manage a variety of timelines and multiple projects
Must be task orientated with good attention to detail
Excellent math and computer skills required
Monday – Friday regular business hours or as business necessitates
Must have valid driver’s license and be able to go between stores without difficulty
Solid knowledge of category management, marketing and sales principles
Understanding of data analysis and forecasting methods
An analytical mind with a strategic ability
Excellent communication and people skills
Education And Requirements
Inventory Management Experience
Efficient in Microsoft and in Excel
Proven experience as category manager or similar role
TRAVEL
Up to 80% travel inside Parker’s geographic markets
Physical Requirements
The employee frequently is required to sit, stand, kneel, etc.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
Parker’s Companies is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Parker’s does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail
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