Sales Development Representative

Client Overview:

We are partnering with a leading software company specializing in innovative solutions within the cybersecurity sector. They are seeking a Senior Sales Development Representative (SDR) to join their dynamic team. This role is pivotal in driving growth by identifying and qualifying potential customers within the cybersecurity industry.

Responsibilities:

Lead Generation and Market Research:

• Conduct thorough research to identify and engage potential customers within the cyber security sector.
• Utilize various channels such as social media, industry events, and digital platforms to generate high-quality leads.
• Develop a deep understanding of our client's cyber security solutions to effectively communicate their value proposition to potential customers.

Prospecting and Qualification:

• Initiate contact with leads through strategic outreach methods including cold calling, email campaigns, and networking.
• Qualify leads based on established criteria, ensuring alignment with our client's target customer profile in cyber security.
• Gather comprehensive insights into prospects' security needs, pain points, and decision-making processes.

Communication and Relationship Building:

• Engage with potential customers to create interest, build relationships, and establish credibility as a trusted advisor in cyber security.
• Clearly articulate the features, benefits, and unique selling points of our client's cyber security solutions.
• Collaborate closely with marketing and sales teams to align messaging and strategies for effective outreach.

Collaboration with Sales Team:

• Partner closely with Account Executives to transition qualified leads into the sales pipeline, providing comprehensive lead handovers.
• Participate actively in sales meetings and strategy sessions to share insights, refine approaches, and optimize outreach efforts.

Metrics and Reporting:

• Maintain meticulous records of all interactions and activities in the CRM system, ensuring accuracy and completeness.
• Monitor and analyze key performance indicators (KPIs) such as lead conversion rates and pipeline progression.
• Generate regular reports to evaluate the impact of lead generation efforts and inform strategic decision-making.

Qualifications:

• Bachelor's degree in Business, Marketing, Cyber Security, or a related field.
• Proven track record in a senior sales development or similar role within the cyber security industry.
• Deep understanding of cyber security concepts, technologies, and industry trends.
• Excellent communication skills with the ability to engage and influence senior-level decision-makers.
• Strong analytical mindset with the ability to translate complex technical information into clear business benefits.
• Proficiency in CRM software and sales tools.
• Ability to thrive in a fast-paced, dynamic environment and meet ambitious performance targets.

Benefits:

• Competitive salary and performance-based incentives.
• Comprehensive training and professional development opportunities focused on cyber security advancements.
• Health, dental, and vision insurance coverage.
• Opportunities for career advancement within a rapidly growing company at the forefront of cyber security innovation.
• Collaborative and inclusive work environment that values teamwork and innovation.

Recognition One and its client are proud to be equal opportunity employers. We will consider qualified applicants without regard to race, colour, creed, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.