Sales & Category Analyst - HEB

ABOUT MPG:

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

JOB OVERVIEW:

The Sales & Category Analyst will be the key data and analytics expert for clients, responsible for reporting and category storytelling to drive the HEB business forward through data-driven decisions. The role involves the ability to deliver best-in-class insights, reporting, presentations, and comprehensive category/marketplace assessments. The candidate will support client and internal sales teams by providing fact-based recommendations and opportunities based on analysis of sales trends, consumer behavior, and category dynamics. A successful candidate must be a self-motivated team player and demonstrate a restless curiosity and a sense of urgency in growing businesses through insights.

KEY RESPONSIBILITIES:

• Provide regular and efficient cadence of client & customer performance reporting with commentary on recommendations and opportunities
• Weekly POS & client reporting, including new item trackers, share, category brand and SKU rankers and others
• Develop and manage monthly category dashboards with recaps of where customers and clients should act
• Perform in-depth analysis of information used to make decisions on the implementation of strategic programs at retail
• Leverage multiple syndicated and retailer data sources to develop category & shopper insights with recommendations to retailers
• Provide an objective viewpoint on business and customer insights based on a deep understanding and analysis of the market, customer, category, and consumer data
• Bring a category voice to customer conversations/meetings, line reviews, and strategic sales planning, by tailoring national category stories to a specific retailer
• Identify competitive intel, category trends, fair share, opportunity gaps, and share of wallet and leakage opportunities
• Support client and MPG Account Managers to drive business growth via sales storytelling, forecasting, promotional ROI and 4Ps analysis (price, promotion, assortment/product, place/distribution, and efficiencies).
• Evaluates and scorecards clients’ promotions to measure effectiveness and reports out findings to account manager
• Leads cross-functional special projects as necessary
• Educate the customer and sales team on insights best practices, including category stories that influence customers to act
  

REQUIRED SKILLS AND CAPABILITIES:

• 4-year degree preferred or comparable formal training, certification, or work experience
• 5+ years of Sales Analytics and/or Category Management experience supporting retailers
• Direct experience with syndicated sales/consumer data systems ie: IRI/Circana, NielsenIQ Numerator, and retailer systems i.e. HEB Circana Portal, Dunnhumby, Kroger 84.51/Market 6, etc.
• Ideally fluent in Circana/IRI and Microsoft Office Suite; experience in HEB Circana/IRI category portal a plus but not required
• Ability to deliver on client and customer analytical needs that impact business decisions and results
• Strong attention to detail and sense of urgency,
• Strong ability to synthesize complex data into clear, actionable insights
• Effective and efficient project management skills with the ability to prioritize, multi-task, keep projects moving and on time, even under tight deadlines
• Strong interpersonal, communication, and collaboration skills
• Knowledge of consumer products industry & category, brand, & retail strategies
• Self-motivated team player who thrives on being a proactive partner
  

COVID VACCINATION REQUIREMENTS:

MPG does not require candidates to be vaccinated when hired, with the following exception:

If the client for whom the role is being filled requires all candidates to be vaccinated, MPG will require those candidates to be vaccinated. In these cases, candidates will be required to show proof of being fully vaccinated against COVID-19 before commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.

EMPLOYEE BENEFITS:

We offer a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.

DIVERSITY AND INCLUSION:

MPG provides equal employment opportunities to all employees and applicants foremployment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.