SAP Business Technology Platform (BTP), Product Marketing Specialist

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Job Description

DEPARTMENT

The SAP Business Technology Platform (SAP BTP) Marketing & Solutions organization creates compelling positioning, messaging, and content to help buyer’s buy and sales sell. The team acts as buyer and market experts in the platform and technology space influencing and supporting solution innovations, marketing strategies, integrated demand programs, and external company perception.

Role Description

The platform market is growing and evolving rapidly as organizations rely on technology to fuel digital transformation, integrate SAP and third-party systems, and gain insights from data to enable applications that drive essential business processes and delight end users. In this role as Product Marketing for SAP Business Technology Platform, your primary focus is to be a market, audience, and subject matter expert in the platform & cloud infrastructure domain. Our opportunity is growing the enterprise application marketing through educating and engaging with the market on how we manage and deliver our SaaS applications.

You will act as a Subject Matter Expert (SME) to understand the total addressable market (TAM), represent the vision to the market, play a key role in the development of the creation of our strategy. To achieve this, we need to tell great stories based on compelling positioning & messaging. This will result in driving product innovation and creating and executing business plans. We target key buyers and users including Developers, Enterprise Architects, and C-level IT executives. This is an exciting opportunity to be an essential contributor on the team driving growth for SAP’s next generation of cloud capabilities and work collaboratively across Marketing, Product, Sales, and Engineering teams.

Responsibilities

• Market and Business Situation - Understand the market economics, whitespace and opportunities, and business objectives in target markets
• Demand Generation Planning - Contribute to Integrated Marketing Management on program build through messaging, positioning, content, offers, and respective solution/industry expertise
• Thought Leadership and Evangelism - Serve as a public voice to the market, and act as a solution evangelist
• Product Innovation - Advocate for the customer and provide market insights to influence and collaborate with our development teams to drive product roadmaps and SAP’s use of technology innovations
• Value Proposition - Create compelling and differentiated positioning, messaging, and personas for key buyer and technical user audiences
• Develop Core Assets and Offers - Develop customer and partner facing assets and ensure respective rollout and availability to marketing program managers and digital execution teams
• Customer Success – Help recruit and create compelling customer references and submissions for customer awards (SAP, industry, and analyst)
• Influencer/Analyst Management – Lead the strategy/interaction with market stakeholders such as Analyst Relations, Public Relations, and other communication channels (i.e. social media) to deliver thought leader messages into the market
  
  

Requirements

• Bachelor’s degree (or equivalent) in a technology or engineering field, and B2B marketing
• Ideal candidates should have 3-5 years of product marketing or product management experience in the B2B software industry
• Ideal candidates should have 3-5 years of experience in content creation of strategic and customer facing assets.
• Strong understanding and usage experience with platform technologies such as: BI/analytics, AI & automation solutions, integration software, application development tools, etc.
• Strong knowledge of cloud computing (IaaS, PaaS, and SaaS) and experience with applications from a vendor such as SAP, Oracle, Salesforce, Workday, or the equivalent
• Analytical mind-set, and innovative thinker with strong communication and collaborative skills: verbal, written, and interpersonal
• Exceptional organizational, analytical, and writing skills; able to coordinate and manage multiple projects and collaborate within and across virtual and diverse teams
• Track record of building strong customer and/or partner relationships
  
  

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 101,300 - 210,100 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 399372 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: