Paid Search Specialist

Our client, a Dental Marketing Agency, is seeking an Experienced Paid Search Specialist to join their team full-time ONSITE in Clearwater, FL. Must be local to Florida, unless willing to relocate.

RESPONSIBILITIES:

• Plan, execute, and optimize PPC campaigns on the Google Ads platform to achieve key performance indicators (KPIs) aligned with marketing objectives.
• Conduct thorough keyword research and analysis to identify opportunities for campaign optimization.
• Leverage your expertise in digital advertising and data analysis to identify target audiences, create compelling ad copy, and optimize bidding strategies for maximum impact.
• Daily monitor campaigns, analyze performance metrics (impressions, clicks, conversions, etc.), and make adjustments to ensure ad visibility and prioritize high-performing campaigns.
• Collaborate with the marketing team to align PPC efforts with the overall marketing strategy.
• Demonstrate a strong understanding of Google Analytics 4 and the ability to combine and analyze data from multiple sources to gain deep insights and make data-driven decisions for campaign optimization
• Ability to create, manipulate, and deliver comprehensive reports within Google and Sheets.
• Stay up to date with industry trends and best practices in digital advertising, emerging technologies, and consumer behavior, leveraging this knowledge to inform strategic decisions and seize innovation opportunities.
• Assist Director of PPC in cultivating an environment of mentorship with department team members, fostering a culture of collaboration, accountability, and professional development.
• Collaborate closely with internal stakeholders, including marketing, creative, and sales teams, to crystallize campaign objectives, delineate target audience segments, and refine messaging strategies, while managing mid to large segments of ad spending.
  
  

REQUIREMENTS:

+3+ years of experience in Google Ads campaigns

• Proven track record of managing large advertising budgets, ideally exceeding $20,000 a month, with a focus on optimizing spend to achieve specific business objectives.
  
  

+Clear understanding of tag manager, conversion tracking, Excel, and Google Ad Editor

+Dental experience a plus

#IND123

Benefit forms attached in Attachments

Additionally, we have 8 paid holidays.

New Year's Day

Memorial Day

4th of July

Labor Day

Thanksgiving

Black Friday

Christmas Eve

Christmas Day

PTO is as follows:

0-1 year: 10 days

1-2 years: 14 days

3-4 years: 18 days

5-6 years: 21 days

7+ years: 25 days

Unused PTO is paid out at the end of the year

Submit resume (and samples if applicable) to: Yanique.Rhule@jobalert.creativecircle.com

Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.