We are seeking a skilled and experienced Media Buyer with expertise in search arbitrage and affiliate marketing to join our team. The ideal candidate will have a deep understanding of the intricacies of various advertising platforms, including Pinterest, X (formerly Twitter), and Native Ads (e.g., MGID, Taboola). In this role, you will be responsible for managing and optimizing campaigns across these platforms to maximize ROI and drive high-quality traffic and conversions.
Responsibilities:
Plan, execute, and manage campaigns across platforms such as Pinterest, X, and native ad networks like MGID and Taboola
Implement search arbitrage strategies to capitalize on cost-effective traffic sources and generate revenue through affiliate marketing
Conduct market research and audience analysis to inform campaign strategies and identify potential areas for growth
Optimize campaigns for performance, focusing on key metrics such as CTR, CPC, CPA, and ROI
Monitor and analyze campaign performance data to identify trends and opportunities for improvement
Create compelling ad copy, imagery, and targeting strategies that align with campaign goals
Collaborate with content creators, designers, and other team members to develop cohesive campaign assets
Stay up to date with industry trends, platform updates, and emerging opportunities in digital advertising
Manage budgets effectively to achieve campaign objectives and maximize profitability
Provide regular performance reports and insights to stakeholders
Qualifications:
Bachelor's degree in Marketing, Advertising, Business, or a related field
Minimum of 3-5 years of experience in media buying, with a focus on search arbitrage and affiliate marketing
Proven track record of success in managing campaigns on platforms like Pinterest, X, and native ad networks (e.g., MGID, Taboola)
Strong analytical skills with the ability to interpret data and make data-driven decisions
Familiarity with tracking and analytics tools, such as Google Analytics and third-party tracking solutions
Excellent written and verbal communication skills
Creative mindset with a keen eye for identifying opportunities and developing innovative solutions
Ability to work independently and as part of a collaborative team
Detail-oriented with strong organizational and project management skills
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Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Internet Publishing
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