The Marketing and Communication Manager is a member of the Advancement team and supports the organization’s internal and external communications, focusing on community relations, social media, brand management, and marketing of Providence Animal Center and Francisvale Home for Smaller Animals. This job description should be taken as a general description of the position's responsibilities. Other duties and responsibilities may be assigned.
Accountability
This position reports to the Chief Advancement Officer.
Essential Duties And Responsibilities
Solely responsible for all social media content creation, posting several times daily, daily monitoring of comments, and overall planning and collaboration with other departments to curate all content needs.
Create and maintain marketing and communications calendars, including social content plans.
Management of all marketing vendor relationships, including printers, web designers, event planners, and media outlets
Working to write clear, creative marketing copy to promote programs, fundraising efforts, and services, including solicitation materials
Edit the website as needed, as well as create new pages and forms and troubleshoot issues working with the contracted web developer
Develop and oversee the implementation and maintenance of the organization's communication and marketing strategy and narrative framework in collaboration with the Chief Advancement Officer while taking programmatic and philanthropic needs into account
Ensure communications across all channels are aligned with the organization’s strategic and fundraising plans and consistent with building the organization’s brand(s)
Strategically align the development of the organization's printed and online materials with the organization’s overall fundraising, digital, and communications strategy
Coordinate and represent the organizations in national and local press and marketing opportunities, serving as the organizations’ primary storyteller
Foster relationships with local media contacts
Oversee development of PAC-branded merchandise and publications, including monthly emails, PAC Newsletter, calendar, book opportunities, and more
Stay current on the state of animal welfare and adoptions, daily monitoring the news and developments to identify marketing opportunities
Provide monthly marketing and communications reports to the Chief Advancement Officer to measure strategy effectiveness.
Other Responsibilities
Assist in a range of duties to support the planning and coordination of fundraising and event support
Education/Experience
Bachelor’s degree in a related field
Qualifications
Excellent verbal communication skills; excellent written skills with demonstrated ability to craft compelling, effective messaging for fundraising purposes
Strong content creation skills
Up-to-speed with current and online marketing strategies, trends, techniques, and best practices
Thorough knowledge of web analytics; ability to analyze data to guide strategy, apply new strategies and techniques
Proficiency with Adobe products (InDesign, Dreamweaver, Illustrator, Adobe Photoshop), Microsoft Office suite, WordPress, and Constant Contact – we should double-check to ensure this is what is required
Working Conditions and Physical Demands
Work positively and productively in an open-office environment
While performing the duties of this job, the employee may be required to work both indoors and outdoors as required by the function
Must have the physical ability to sit, stand, or walk for extended periods
Position Type and Work Schedule
This position is a full-time position
Typical schedule: Monday through Friday, 9 am to 5:30 pm
Requires the ability to work long and irregular hours for major fundraising events
Company Description
At Providence Animal Center/Francisvale Home For Smaller Animals, we offer life-affirming rescue, medical care, treatment, protection, and placement of companion animals that forever uphold the critical importance of the human-animal bond. We have an unwavering commitment to this mission and will always strive to deliver the most optimal, advanced care to our animal friends – and their owners.
At Providence Animal Center/Francisvale Home For Smaller Animals, we offer life-affirming rescue, medical care, treatment, protection, and placement of companion animals that forever uphold the critical importance of the human-animal bond. We have an unwavering commitment to this mission and will always strive to deliver the most optimal, advanced care to our animal friends – and their owners.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing and Sales
Industries
Non-profit Organizations
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