Marketing Analyst

COMPANY OVERVIEW

Founded in 2020, Memphis-based Redwood Services is building a family of people-focused essential home service companies, actively investing in the HVAC, plumbing, and electrical trades throughout the United States. Redwood operates multiple brands across the country and continues to build out a national network of premier home services companies.

POSITION SUMMARY

We are looking for a skilled Marketing Analyst to join our marketing department and help achieve our growth goals. You will play a crucial role in developing and refining our marketing strategies by analyzing performance data, identifying key insights, and implementing data-driven solutions which enhance customer targeting and engagement. This position offers an exciting opportunity to leverage your analytical skills and strategic thinking to drive business growth in a fast-paced and collaborative environment. This role reports to Redwood’s Chief Marketing Officer.

KEY RESPONSIBILITIES

• Marketing Performance Analysis: Utilize advanced analytics tools and techniques to analyze marketing performance data across various companies, media channels, and campaigns. Monitor key metrics such as conversion rates, customer acquisition costs, and ROI to assess the effectiveness of marketing initiatives.
• Audience Segmentation: Analyze, develop, and maintain audience segmentation strategies to target both new customers and communicate with existing customers. Utilize demographic, behavioral, and psychographic data to create tailored marketing campaigns that resonate with target audiences.
• Campaign Optimization: Collaborate with cross-functional teams to optimize marketing campaigns based on performance insights. Implement A/B testing methodologies to evaluate different marketing approaches and identify opportunities for improvement.
• Customer Profiling: Conduct data science projects to build predictive models and customer profiles that identify the most valuable and profitable customers. Leverage machine learning models and predictive analytics to forecast customer behavior and preferences.
• Data Visualization and Reporting: Create visually compelling reports and dashboards to communicate key findings and insights to stakeholders. Present actional recommendations for optimizing marketing strategies and driving business outcomes. 

QUALIFICATIONS

• Bachelor’s degree in Marketing, Statistics, Economics, Data Science, Engineering, or another quantitative field. Master’s degree preferred.
• 3+ years of experience in marketing analytics, data analysis, and statistical modeling. Preference for experience working with digital marketing, direct marketing or customer relationship management teams.
• Proficiency in data manipulation using tools such as SQL, Python, R, or similar.
• Strong analytical skills with the ability to interpret complex data sets and extract actionable insights.
• Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders. Preference for experience with data visualization tools such as Tableau, PowerBI, or Looker Studio.
• Outstanding interpersonal and relationship management skills to effectively collaborate with varying levels of the organization as needed.
• Self-motivated and curious, with a passion for continuous learning and innovation in marketing analytics and customer insights.
• Strong organizational skills and attention to detail, with the ability to work on multiple projects simultaneously, managing timelines and goals.
• Willingness to ask questions, take initiative and be resourceful and inventive.

PHYSICAL REQUIREMENTS

• Prolonged periods of sitting at a desk and working on a computer.
• Close eye work (computers, typing, reading, writing)
• Manual dexterity required to use computers and general office equipment

LOCATION

• Memphis, TN

Redwood Services is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.