Manager, Site Content, Men's Polo

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

The Manager, Digital Site Content, will be responsible for developing and executing content plans for RalphLauren.com specifically for Men’s Polo. S/he will be play a vital role in role in partnering with cross-functional teams in defining the site strategies to support the business objectives. S/he works as a highly cross functioning team player across numerous internal stakeholders, utilizing an evolved analytical capability to drive object recommendation and decision making.

• Drive the global site content strategy for Men’s Polo, based on customer insights, business trends and company priorities.
• Create and manage seasonal Project Briefs (e.g. wireframes, content maps, etc.) working in conjunction with the project management team
• Develop the overall site calendar based on merchandising and brand objectives, leveraging past results and campaign objectives within assigned capacity
• Define KPIs, collect results, analyze performance, develop key actions and communicate results to cross-functional teams, including design and global/regional driving the creation of dynamic content and customer optimized experiences that deliver results.
• Collaborate with corporate partners on the execution of merchandising, branding and marketing initiatives
• Serves as the main digital liaison for RL Advertising shoots, providing online shot list needs and ownership
• Partner with internal team to ensure teams, including project management, creative, product and more stay true to and align with the project objectives and goals
  
  

Salary range: $80,000 - $120,000 annually

Experience, Skills & Knowledge

• Capability to consider multiple angles in producing recommendations, balancing brand engagement against immediate financial impact
• Strong analytical background and proven record of making metric driven business decisions within an online business
• Demonstrated teamwork and cross-functional collaboration
• Digital and/or brand marketing experience
• Ability to work with key deadlines, think strategically/creatively to solve problems
• High energy and enthusiasm and ability to succeed in a dynamic work environment
• Skilled experience in Powerpoint and other Microsoft applications, Airtable, Content Square and Adobe Analytics and strong aptitude to learn new programs. Jira experience.