Lead Data Scientist

Data Scientist - Digital Marketing

6 Months Contract

Remote

$80-$90/hour

A leading consulting firm specializing in data-driven solutions. We help clients achieve their business goals through advanced analytics, machine learning, and strategic insights. We are seeking an experienced Data Scientist with a focus on digital marketing to join our team.

Job Description:

We are looking for a Data Scientist with expertise in propensity modeling, customer segmentation, and experimentation to enhance our clients' marketing strategies. You will analyze marketing data, develop predictive models, and design experiments to optimize campaigns and customer engagement.

Key Responsibilities:

• Propensity Modeling: Develop models to predict customer behaviors and preferences for targeted marketing.
• Customer Segmentation: Create actionable customer segments using advanced clustering techniques.
• Experimentation: Design and conduct A/B tests to optimize marketing tactics.
• Data Analysis & Reporting: Perform data analysis, create dashboards, and track KPIs.
• Collaboration & Consulting: Work with clients to understand objectives and provide data-driven recommendations.

Qualifications:

• Bachelor's or Master's degree in Data Science, Statistics, Computer Science, Marketing, or related field.
• 3+ years of experience as a Data Scientist focused on digital marketing.
• Proficiency in Python or R, and SQL.
• Strong understanding of machine learning, statistical analysis, and experimental design.
• Excellent communication and problem-solving skills.