Interactive Partner (Retail & CPG)

An ideal candidate will have consulting/advisory/strategy experience in two or more disciplines: digital design, direct digital/CRM marketing, digital media buying, social marketing, customer experience strategy, and marketing analytics. They should be comfortable leading a high-performance team and, if needed, immersing themselves in customer problems. Experience with Retail or CPG clients is essential.

**Must have agency or consultancy experience

Key Responsibilities:

• Client Relationship Management:
• Act as the primary point of contact for clients, maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction.
• Advise CMOs, CDOs, and Digital Interactive stakeholders on strategy encompassing customer experience, digital marketing, e-commerce, and development of self-services.
• Marketing Strategy Development:
• Develop marketing and advertising strategies that align with the client's business objectives and target audience.
• Collaborate with service leads to coordinate and own the narrative and outcomes for customers.
• Cross-Functional Collaboration:
• Work with the client’s marketing, engineering, and product teams to analyze marketing data, identify trends, implement optimizations, and define strategic initiatives.
• Act as the customer champion, pushing for excellence from everyone.
• Program and Project Management:
• Own and champion programs, developing relationships with all stakeholders, and bring a systematic and technically valid approach to assignments.
• Oversee the entire project life cycle, from conception to execution and evaluation, ensuring that all aspects of the campaign run smoothly, on time, and within budget.
• Consulting and Analysis:
• Demonstrate a sound knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered.
• Participate in analyst briefings to support market leadership ambitions.
• Business Development:
• Lead the business development team to develop a sales pipeline and be measured by the sales performance and revenue growth against a given target.
• Drive a mindset of collaboration across multiple internal and external stakeholders.
• Create, own, and share knowledge on best practices, ways of working, and delivery learning across peers internally.

Qualifications:

• Experience in digital marketing, digital design, and proposition development either in industry or in a leading consultancy firm, with a proven track record of working with CMOs, CDOs, and CEOs.
• A record of managing agencies to deliver high-performing digital content in line with the strategy and compliant with strict web and brand guidelines.
• Experience in planning, developing, executing, and evaluating integrated campaigns designed to drive consumer engagement and value productivity (sales, retention, etc.).
• Effective influencing of a wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid, and earned media.
• An understanding of the strategic drivers behind marketing transformation programs and the experience and confidence to give opinions that may conflict with the client's view.
• Experience in change management, agile, lean, six sigma, or design thinking is an advantage.
• Excellent written and verbal communication and presentation skills to operate effectively at all levels of the business.
• Experience in creating business cases for brand transformation initiatives.
• Experience in leading transformation programs involving key systems (e.g., Website CMS, Commerce Platforms, Digital Assistance, Martech systems).