Head of Retail Media

Out-of-Home (OOH) is the fastest growing channel in advertising. From billboards to retail media to urban panels, 98% of us see at least one OOH advertisement every week. It’s a part of life. As the pioneer in OOH technology, we build solutions that help brands find their audience in the right place at the right time, on digital signage networks around the corner, or around the world.

About us:

Vistar Media is the home of out-of-home (OOH). As a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, we offer technology designed to make buying and selling OOH media easier. Our goal is simple: to help the world's marketers leverage OOH's unique ability to motivate and delight.

From strategic partnerships with major media owner networks to executing impactful campaigns with renowned global brands such as Nestlé, Porsche, Target, and Levi's, our team is filled with passionate, innovative, and collaborative problem solvers, engaging and entertaining consumers like you in the real world. Find your home in out-of-home - find your people at Vistar.

About the role:

Retail Media as a category is 50B+ market and growing quickly. As retailers look to bring their retail media strategy to the physical world, we believe the revenue potential across both SaaS and the marketplace could be transformative for Vistar and the wider DOOH ecosystem.

It is inevitable that stores will look to digitize either to replace existing static shopper marketing and/or to expand what they are doing in retail media (bring high margin online media business offline).

Vistar's stack can power every facet of this evolution.

What you’ll do:

• Research the market and opportunity, including setting 2024 and longer term revenue goals.
• Define strategy, messaging, GTM, and customer segmentation.
• Build retailer-direct relationships and perform enterprise-level sales. Breakdown each retailer into its component parts (RMN, shopper marketing, IT, etc) and build a comprehensive account by account plan to attack. Get our solutions installed within retailers / RMNs.
• Clarify the needs of potential customers and bring learnings back to product/engineering for iteration (e.g. how do we make our product truly killer for this customer segment?)
• Define our needs as an org to properly support and scale this. Can we do it with our existing team? If not, where should we invest across marketing / sales / support etc?
• Deliver against the 2024 revenue goals, building momentum for long term growth
  
  
  
  

What experience we’re looking for:

• Deep knowledge and relationships across the Retail Media space.
• Has incubated new lines of business, from strategy through to execution
• Grown Enterprise Sales businesses from sub-scale to scaled, with $50M+ revenues
• Developed and managed C-Suite relationships.
• Successful business partnership with other sales teams, finance, product, and marketing
• A healthy combination of both Sales and Business Development skills, with a bias to the former
  
  
  
  

Who you are:

• Entrepreneurial DNA
• Desire to roll your sleeves up and drive progress
• Enjoy building relationships with myriad stakeholders - from Associate through to the CMO, economic buyer to the user buyer, marketing through to IT
• Comfortable working within ambiguity, driving toward clarity
• Proactive and driven, with a strong work ethic
• A problem solver with strong critical thinking skills
• Possessing excellent communication, collaboration, and interpersonal skills
• High accountability and self-awareness
  
  
  
  

What we offer:

• Flexible, fun start-up environment and culture
• An approachable and accessible C-Suite
• Comprehensive health benefits
• 401k + match
• Quarterly Lifestyle Stipend
• Unlimited PTO and summer Fridays
• Company-wide and team specific entertainment budgets for team building
• A hybrid work environment, with a fully stocked kitchen, weekly catered lunches, and casual attire while in office
• Sponsored Volunteer Events and Vistar Gives Back program
• An awesome and supportive bunch of people to work with and learn from.
  
  
  
  

At Vistar Media, we carefully consider a wide range of factors, including experience, skills, and other relevant business considerations. These considerations can cause compensation to vary. Please note that the salary range information that follows is a good faith estimate for this position. The salary range estimate for this position as performed in New York City is $230,000 - $250,000 plus variable compensation, comprehensive health benefits, 401k with company match, and a lifestyle stipend. The salary range for this position as performed outside of New York City may vary. The actual pay will be at Vistar Media’s sole discretion, and determined by factors including but not limited to geographic location, skills, qualifications, and experience.

If you’re ambitious, highly driven, and interested in making an impact, Vistar is the place for you. Apply to join our team… we’ll see you out there.

Recruiting fraud is a serious issue facing jobseekers. Please be aware that Vistar Media would never require personal information (such as bank account information) during the interview process. Should an employee from Vistar Media reach out to you, that communication will come from an @vistarmedia.com email address. During a typical interview process, you will have several phone, video, and/or in-person interviews with multiple Vistar Media employees before a hiring decision is made. We do not require payment from applicants for training or other costs incurred, nor do we offer compensation before hiring.