Mallard Bay is the Airbnb for hunting and fishing, connecting outdoors enthusiasts with the best guides in the industry. In addition to helping sportsmen and sportswomen book the perfect trip, our GuideTech software gives outfitters and charters the digital marketing tools they need to help their business thrive. Mallard Bay is more than just a platform; we're a lifestyle.
Growth:
We have been scaling rapidly since our launch in 2021 and grew overall booking volume by over 600% in 2023. Now, we have over 400 guides on our platform across 40+ states and several different countries. Checkout this article for more information on our growth trajectory and future plans: https://www.globenewswire.com/news-release/2024/03/18/2847864/0/en/Mallard-Bay-Secures-4-6-Million-in-Series-A-Funding-to-Revolutionize-Hunting-and-Fishing-Experiences.html
What We Offer:
A full-time position
Competitive salary, performance based bonuses, and potential for equity.
A hefty marketing budget
A stash of high-quality, in-the-field visual content
A passionate, go-getter team
Overview:
The Mallard Bay Growth Marketer will play a critical role in both B2B and B2C growth, driving demand, and revenue. Reporting directly to our VP of Marketing, this role will focus on implementing and scaling high-impact growth initiatives across various channels to acquire, retain, and engage users for both GuideTech (B2B) and Mallard Bay (B2C) platforms.
Responsibilities:
Developing and implementing growth marketing campaigns: This includes content marketing, social media marketing, and paid advertising.
Manage the company’s customer acquisition funnel: Manage and support activities across all stages of the customer experience: customer acquisition, activation, retention, and up-selling.
Analyze campaign data and assist with identifying trends: Implement changes to improve performance and ensure maximum return on investment.
Work cross-functionally with other teams: Work with sales leadership, operations, and marketing teams to align marketing efforts with overall business objectives, and content strategies.
Stay updated with the latest trends- Keep abreast of the latest digital marketing trends and explore new channels for user acquisition and growth.
Monitor and improve live campaigns: Analyze websites and funnels and prepare performance analysis reports that identify areas of opportunity.
Work with the marketing team and partner with the VP of marketing on optimizing content strategy and planning.
Manage the marketing funnel: Responsible for finding and addressing issues in the marketing funnel to prevent and reduce customer churn.
Leverage analytic tools during market research.
Alignment with Vision: Ensure all activities are aligned with the company’s vision and business objectives.
Required Skills:
5 years of experience growth marketing
Startup experience
Copywriting experience
Strong analytical skills with a focus on data-driven decision-making
Experience with HubSpot
Exceptional communication skills
Highly collaborative but able to work independently
Agile and adaptable to fast-paced environments
What You'll Solve:
Bandwidth issues in our fast-paced environment
Time-sensitive project turnaround
Data analytics for agile marketing decisions
A/B Testing across multiple channels
Paid ad strategy and Management
Employment type
Full-time
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