Executive Director, Growth & Integration

HOW, the digital arm of 5W Public Relations is seeking an Executive Director with extensive experience driving new business growth, client engagement, and integrated performance marketing to join our Executive Leadership Team.

As part of HOW, the Executive Director, Growth & Integration is responsible for bringing in new business and driving client engagement and from well-known consumer, corporate, healthcare and technology brands. The Executive Director, Growth & Integration is also responsible for growing the digital business internally for the agency’s expanding client roster.

We are looking for someone who is highly creative and self-motivated, an engaging team collaborator, a strong presenter, and not afraid to shake things up to ensure our teams do their best to win.

What You'll Do:

• Proactively prospect for new business opportunities, lead pitches and assume substantial business development role on core client teams
• Champion external thought leadership and incubate new ideas and ways of working inside
• Serve as a trusted counselor and serial ideator for our most important clients
• Identify opportunities for growth and optimize digital & integrated marketing campaigns
• Manage and mentor a team of 10+ digital/social strategists, community engagement specialists, influencer experts and content creators, ensuring the best and brightest talent is engaged and inspired to deliver exceptional work on time and on budget
• Articulate the future vision for social media, influencer and content in our office and oversee its implementation
• Lead integrated social media, content and influencer strategy and operations on the office’s largest accounts
• Ensure flawless execution of integrated social media campaigns spanning consumer, technology and corporate

What You Have:

• 15+ years of experience in multi-faceted digital marketing
• Understanding of the nuanced integrated and digital needs of CPG, corporate, tech, and healthcare clients
• Track record of winning, cultivating and organically growing digital business
• Expert level knowledge of performance marketing, digital/social strategy and execution; content production, discovery and distribution; influencer marketing; and analytics. Bonus points for CX optimization experience, especially care.
• Proven knack for developing innovative digital strategies shaped by data that deliver quantifiable results
• Impeccable presentation skills to inspire C-level clients and colleagues alike
• Demonstrated ability to lead a sizeable, diverse digital team

Why you'll love working here:

• Competitive salary and extensive benefits & wellness program
• Discretionary bonus
• Robust PTO
• Summer Fridays
• A flexible, hybrid work model
• Family planning support including an expanded parental leave
• Growth and development initiatives including, 5W University
• Access to season tickets for pro sports teams
• Charitable giving initiatives including company matching donation program and paid volunteer days

NYC Salary Range: $250-300K

For more information please visit: www.5wpr.com

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines