Created by experts in the fields of aging, genetics, and biometric data, InsideTracker provides a personal health analysis and data-driven wellness guide, designed to help you live healthier longer. By analyzing your body’s biomarkers, InsideTracker provides an objective assessment of the current state of your well-being. Then, our A.I.-powered platform uses findings from thousands of scientific peer-reviewed publications and over ten billion biomarker data points to generate a custom set of actionable recommendations and insights. Integrated within an intuitive mobile app, InsideTracker reveals your personalized path to improving your health and longevity from the inside out.
The Role - Email Marketer
Our seasoned and high-performance marketing team seeks an ambitious, energetic, and highly organized Email Marketer to help seamlessly coordinate and execute a range of brand-building, demand-generating, and growth marketing activities across paid and owned channels.
In this position, you will assist with the execution of multi-channel marketing efforts. You must develop a strong understanding of the core InsideTracker product and target audiences. Thriving in a fast-paced culture of innovation is key. This is an opportunity to have a profound impact on the future of our brand and will require the ability to play a wide range of roles.
Key Responsibilities
Designing and executing acquisition and lead nurturing journeys to convert leads to new customers
Ownership of conversion-focused emails including abandon cart emails, and post-demo booking series
Utilizing Iterable to design, implement, and optimize automation workflows and marketing campaigns, including email, SMS, and push notifications.
Working with the creative team to develop compelling email content that resonates with our audience and drives action.
Maintaining an email content calendar and collaborating with cross-functional teams to execute.
Defining target audiences and developing strategies to measure engagement.
Leveraging segmentation and key data point insights to personalize communications with our leads based on known needs and pain points.
Responsible for reporting on campaign results and overall performance.
Using your creativity and knowledge of email best practices to help develop testing roadmaps
Working cross-functionally to build and analyze reporting to track key metrics of success
Utilizing customer databases to drive personalization through all channels and deliver insights to the larger organization.
Partnering cross-functionally with Marketing, Product, Operations, Science, Sales, and Biz Dev to gain strategic alignment on initiatives and bring to life your creative ideas.
Serving as an ambassador of our brand, ensuring our communications across all channels are on-brand and in line with overall brand strategy.
Qualifications
5+ years of proven experience in DTC email marketing, preferably in the health and wellness space, hands-on experience with workflows and lead to customer journey
Proficient with the Hubspot Marketing platform
Expertise in customer marketing email, SMS, and push campaigns, including onboarding, education, cross-selling, and customer life cycle.
Experience with Iterable to execute automations and targeted campaigns.
Willingness to go above and beyond to achieve team goals.
Understanding of data principles and how they impact automation and personalization.