Email Marketing Manager

About Hawke Media:

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

Job Summary:

At Hawke, we work smart, not hard. We are looking for a top-notch Lifecycle expert to develop and execute integrated email, SMS and Loyalty programs that drive higher engagement, retention and ROI with our clients. You're a cut above the rest with a strong focus on automation building, segmentation, AB testing, data-analysis, and creative thinking. A self-starter who has incredible communication skills, and project management is your middle name. In short, you are a Lifecycle Guru, come join our team!

Job Responsibilities:

• Serving as the point of contact for development and management of individual clients, dealing with communication, execution and reporting for the Lifecycle channel
• Campaign development, management and optimization working with 8 to 10 clients at a time in varying industries.
• Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
• Develop the email creative approach, brief clients on creation & production
• Launch and QA new email campaigns on varying email service providers
• Optimize existing campaigns with frequent multi-variant a/b testing of subject lines, time of send, content, etc.
• Reporting, track and analyze weekly & monthly email KPI’s
• Collaborate and integrate with the Paid Media, Strategy, Creative, Email and Content teams.
• Present monthly reporting and insights to clients.
• Participate in regular client calls and meetings.
• Create and present executive summary, QBR’s, wrap up reports, seasonal and yearly plans.
• Stays up to date with industry news, trends and innovations.

Job Skills:

• 1-2 years of email marketing or lifecycle marketing experience
• Stellar project and time management skills with the ability to manage multiple projects in a fast paced atmosphere
• Strategic thinking, prioritization skills and troubleshooting are in your DNA
• Firm understanding of digital marketing principles, specifically email marketing best practices
• Excellent written and verbal communication skills - comfortable with daily video conferencing calls
• Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within an ESP
• SMS knowledge a plus
• Ability to work independently
• Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within an ESP
• Experience in Photoshop, copywriting, HTML is a plus
• Broad understanding of email service providers, fluency in at least 1 preferred
• Most used include: Mailchimp and Klaviyo
• Bonus points for any CRM or Enterprise platform knowledge
• Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
• Experience with or understanding of web analytics (Google Analytics, Omniture or similar)
• Positive, "can-do" and "will-do" attitude at all times, no days off.
• Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.