Ecommerce Specialist

Join the dynamic Thank God It’s Natural® team and contribute to the growth of our vibrant brand. We are a small natural hair care company seeking to recruit a e-Commerce Sales Specialist who will devise and implement strategies that boost revenue, exceed growth, and improve CX for the tgin® e-Commerce business across various sites. This role involves focus on merchandising, improving SEO rankings, and analytics, requiring seamless collaboration with cross-functional teams and an ability to approach the business from both company and customer perspectives. Must have a deep understanding of Amazon's ecosystem and mastery of Amazon Seller Central. e-Commerce experience required. If you excel in a lively environment, have a sharp eye for detail, and are equipped with superb communication skills, we invite you to join our team! 

Responsibilities 

Operational Excellence:  

• Oversee new item setup processes, including developing launch strategies and curating content. 
• Improve overall operating procedures with cross-functional departments. Partner with the planning team to forecast and drive mitigation planning as needed. 
• Use Amazon Selling Coach to manage inventory efficiently. 
• Work with marketing, operations, and leadership teams to enhance the online consumer experience. 

Strategy & Performance Analysis:  

• Identify business opportunities, drive strategic activities, and optimize performance. Utilize key features of the sales dashboard. 
• Use internal tools to manage and review business plans, product costs, and discrepancies. 
• Manipulate data to develop keyword lists and search terms. 
• Regularly check and resolve onsite issues to maintain optimal store performance.  

Ecommerce Marketing & Promotions:  

• Analyze, optimize, and manage Amazon advertising campaigns and budgets to achieve the best ROAS while supporting sales goals. Develop and refine AMS/PPC/DSP strategies to drive profitable growth, ensuring customer acquisition costs fit within the product margin model. 
• Create and manage detailed page assets, advertising content, and brand stores to elevate our brand's presence on Amazon and DTC site.  
• Manage and optimize product listings, pricing strategies, and promotional campaigns on Amazon and DTC platforms. 
• Oversee promotions, inventory tracking, and promotional reviews in partnership with the leadership team. Initiate, manage, and monitor marketing and advertising efforts, including campaign management. 
• Collaborate on go-to-market strategies and product marketing initiatives. Work closely with marketing to optimize offline advertising and partner relationships to drive online awareness and increase opt-ins and revenue for Amazon and DTC. 
• Implement strategies to ensure a best-in-class consumer experience on Amazon and DTC, focusing on optimizing the customer journey and improving the path to purchase and search. 

Required Skills/Abilities:   

• Retail Media/Amazon Ads experience with knowledge of Sponsored Products, Search and Display Campaigns 
• Proven experience managing Amazon accounts and optimizing product listings. 
• Strong understanding of Amazon PPC, SEO, and eCommerce strategies. 
• Excellent analytical and data interpretation skills. 
• Strong communication and customer service abilities. 
• Experience in the beauty or haircare industry is a bonus. 
• Ability to work with a variety of people in various disciplines. 
• Excellent computer skills and is proficient in Excel functions. 
• Motivated, self-starter 

Education and Experience: 

• Bachelor's degree in marketing, business or related field is preferred. 
• At least 5 years of experience in Amazon Account Management on the 1P side (vendor-central). Ecommerce experience required. 

Physical Requirements:  

• Prolonged periods sitting at a desk and working on a computer. 
• Must be able to lift to 15 pounds at times. 

Our office is located in Chicago, ½ block north of the United Center just west of Fulton Market.