eCommerce Content Specialist

DiaMedical USA is a fast-growing medical equipment distributor located in Farmington Hills, MI. At DiaMedical USA, our mission is to improve quality healthcare by acting as a turnkey solution for healthcare facilities and educational institutions, allowing clinicians and instructors to prioritize patient care. As one of the largest healthcare and education equipment providers in the country, we achieve our mission by simplifying the purchasing process and operating as a single source supplier of over 1,500 healthcare and instructional manufacturers.

DiaMedical is seeking an eCommerce Content Specialist to partner with our Marketing and leadership team on building a stronger online presence for our brand through our website. The eCommerce Content Specialist is responsible for generating and implementing eCommerce strategies and creative ways to attract customers to the DiaMedical website and provide a positive customer experience to drive sales.

The focus of this position is on the careful and creative undertaking of technical information and processes. This job requires a disciplined, conscientious, hands-on approach and it requires work that is high quality and precise. There is a great deal of attention to developing creative solutions to problems and decisions.

Key Responsibilities And Other Duties As Assigned

• Leads the day-to-day activities on the eCommerce website, monitors and analyzes its overall performance, and identifies areas of improvement in order to achieve goals including improving user experience, increasing website traffic and sales, and building brand awareness.
• Effectively coordinates the copy, content and format needs to develop and maintain the eCommerce website to ensure the site is functional, accurate, and up to date.
• Manages new and existing product content that supports site operations and growth strategies including product categories, descriptions, attributes, item placement and SEO tags.
• Implements Search Engine Optimization (SEO) to grow organic search rankings and traffic.
• Creates and edits content and attributes in NetSuite, using HTML when necessary.
• Optimizes content to ensure search functions are easy to use/navigate and rankings are appropriately prioritized.
• Manages the development, implementation, and optimization of paid search campaigns including AdWords buys with Google.
• Provides timely updates of eCommerce content to the outside Web Development Team to implement.
• Works to develop an understanding of DiaMedical products through self-led research and by working closely with other teams, subject matter experts, and vendors to confirm web content is technically accurate and well-structured.
• Collaborates with Marketing to ensure web content aligns with our brand, analytics, SEO, and accessibility standards.
• Reviews and tests web content, searches, links, and design to identify gaps and errors, assesses the functionality and usability of the site, and provides changes to the outside Web Development Team to update in a timely manner.
• Researches, understands, and analyzes our industry, competitors, and customers to determine and advise what content engages and appeals to our customer base.
• Stays up to date on industry leading best practices and technologies while gathering user feedback for recommendations on website improvement and enhancements.
  
  

Supervisory Responsibilities

• This position has no supervisory responsibilities.
  
  

Education

• Bachelor’s Degree in eCommerce, Business, Marketing, Communications, or a related field and 3 years of relevant eCommerce experience or the equivalent of 7 years combination of education and experience.
  
  

Skills And Experience

• Experience implementing customer facing eCommerce web content and solutions.
• Hands-on working knowledge of HTML and strong understanding of SEO techniques.
• Prior experience working in NetSuite and SuiteCommerce Advanced a plus.
• Motivated, self-starter with an ability to work cross-functionally and develop a collaborative work environment across multiple teams.
• Strong analytical skills and creative problem-solving abilities.
• Strong verbal and written communication skills that can adjust to the audience base.
• Keen attention to detail and accuracy.
• Proficient in all Microsoft Office products.
• Ability to learn and demonstrate knowledge of DiaMedical products.
  
  

Benefits And Compensation

• Competitive wages.
• Medical, dental, and vision insurance coverage options.
• 401(k) with company match.
• Paid time off and paid company holidays.
• Casual dress code.
• The opportunity to make a difference in the ever-growing healthcare field.
  
  

Physical And Cognitive Demands

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis and may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; talk and hear; and requires color and close vision. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 15 pounds. No employee is authorized to lift weight over 50 pounds without assistance.

This role requires the individual to be able to understand, remember, and communicate moderately complex information and understand problems and collaborate on alternative solutions; organize and prioritize thoughts, ideas and own work schedule; apply common sense, analyze and make decisions which have significant impact on the immediate work unit and monitor impact outside immediate work unit; express written and spoken word for internal and external communications and compose materials such as detailed reports, forms, letters, manuals, catalogs, publications, etc. and communicate information; and compute, analyze and interpret numerical data for reporting purposes.

DiaMedical is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics.

Information is available here: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf

If you are made a conditional offer of employment, you will be required to undergo a drug test and background check (including criminal record check).