DTC Product Manager

Company Overview
Walker & Company Brands, the maker of Bevel, is a fast-growing consumer packaged goods (CPG) company that exists to make health and beauty simple for people of color. We do this by designing, developing, and testing products and services specifically tailored to our community’s needs and delivering on the promise of great customer service and an easy, practical shopping experience.

Position Summary
The Bevel team is seeking a dynamic and experienced Product Manager to oversee and manage our e-commerce site, getbevel.com. This role is pivotal in driving the site's performance, focusing on key KPIs including revenue generation. Reporting directly to the eCommerce Strategy Leader, the Product Manager will play a critical role in executing and delivering strategic objectives, ensuring the site’s alignment with a holistic e-commerce strategy.

Personal Qualifications
The ideal candidate for this role will possess a blend of strategic thinking, analytical mindset, and creative flair. They should demonstrate a deep understanding of the e-commerce landscape, coupled with a passion for continuous improvement. Exceptional communication skills are essential, enabling effective collaboration with cross-functional teams and external partners. The ability to thrive in a fast-paced, dynamic environment, while remaining organized and detail-oriented, is crucial for success. Adaptability and resilience are valued traits, allowing the candidate to navigate challenges and pivot strategies as needed. Ultimately, a customer-centric mindset and a relentless drive for excellence will set the most successful candidate apart.

Key Responsibilities

• Help create, maintain, and execute the Product Roadmap for getbevel.com
• Partner with new and existing third-party vendors (and channel owners) to ensure our implementations are optimal and our metrics are actionable
• Conceptualize and design innovative digital marketing campaigns to enhance brand visibility and drive customer acquisition and retention on getbevel.com
• Own and manage email and SMS marketing campaigns, ensuring personalized and engaging content to nurture leads, drive conversions, and enhance customer loyalty
• Collaborate with the content team to develop compelling and relevant content for digital channels, including website, social media, and email, aligning with Bevel's brand voice
• Deliver revenue goals for getbevel.com
  
  
  
  
  

Qualifications

• 7+ years experience in a B2C/DTC e-commerce environment, preferably using Shopify
• 5+ years of product management, project management, and/or technical implementation experience
• Familiarity with web analytics tools such as Google Analytics and reporting tools such as Looker preferred
• Excellent communication skills
• Strong organizational skills and ability to handle multiple competing tasks at once
• The ability to be flexible and adaptable in all circumstances
• DTC beauty experience a plus
  
  
  
  
  

Educational Requirements

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field. Advanced degree preferred
• Relevant certifications in e-commerce, digital marketing, or product management are a plus