Director of Search Strategy (SEM & SEO)

Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.

Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win.

We are looking for a Director of Search Strategy to create big-picture digital solutions and deliver transformational brand experiences for our clients. This person will work within our Digital Marketing Activation team and will be responsible for leading holistic search strategies, as well as assisting our Senior Director of Digital Experience Optimization with achieving channel goals and growth.

The Director of Search Strategy is responsible for leading digital strategy and teams across paid and organic search channels, driving business growth, team development, and client success as a critical part of our Digital Experience Optimization leadership team.

If you are passionate about collaborating with curious minds to help solve complex problems that help clients grow their business, then we want to hear from you!

Role And Responsibilities

• Lead, develop, and present proposals and strategies to clients, demonstrating the value and impact of SEO and paid search initiatives, whether individually or holistically
• Take a data-driven approach, leveraging complex data sets to derive insights and measure success and business impact across search channels
• Manage and mentor a team of SEO and paid search professionals, fostering a culture of growth and expansion, collaboration, innovation, and continuous improvement
• Demonstrate the ability to collaborate and communicate effectively cross-functionally across multiple stakeholders to solve complex business problems for our clients
• Collaborate closely with CRO, UX, and content teams to develop high-performing landing pages, copy, and quality customer experiences to drive conversion growth and deliver quantifiable, meaningful business results for our clients
• Develop omni-channel paid campaign strategies and optimizations to drive the full acquisition journey
• Showcase the value and efficiency of a unified search program combining SEO and paid search channels integrating CRO testing for overall search performance and ROI
• Be proactive and collaborate closely with business development and client service teams to identify opportunities and outline strategies for growing new business revenue across SEO and SEM, among prospective clients as well as within existing accounts
• Identify and capitalize on new search industry opportunities and trends to evolve client service offerings, staying abreast of the latest industry developments and integrating new technologies and methodologies
  
  

Preferred Qualifications

• 9+ years of related experience in Search (SEM and SEO) with a proven track record of driving business growth from search channels
• Relevant certifications and 5+ years experience of buying media at scale in search engine marketing (SEM/PPC) tools and platforms, including Google Ads, Microsoft Advertising, and various DSPs (e.g. SA360, Google Adwords, Amazon Ads, etc.)
• Relevant certifications and 4+ years experience working with SEO tools such as SEMRush, aHrefs, Google Search Console, ScreamingFrog, Yext, Lighthouse, and Google Business Profile (formerly Google My Business)
• Digital-first agency experience strongly preferred
• Strong leadership and team management skills, proven success building and developing high-performing teams
• Demonstrated success leading enterprise-level paid search and SEO comprehensive strategies at scale
• Deep knowledge in media buying and optimization, PPC campaign management, local search, technical SEO, and performance optimization
• An analytical mindset; ability to leverage cutting-edge technologies, AI, scripts, and automation tools to take a data-driven approach to measuring ROI and optimizing campaign performance
• Extensive experience working with Google Analytics and/or Adobe Analytics, data APIs, executive dashboard and campaign performance reporting to ensure end-to-end funnel conversion tracking and integrate multiple data sources including 1P data
• Experience with retail media buying, PPC, and search campaign management at scale across Google Ads, Merchant Center, Amazon, and more
• Self-motivated, responsive, professional, and dedicated to customer success
• Possess an innovative, proactive, problem-solving, and solution-oriented mindset
• Exceptional organizational, presentation, and verbal/written communication skills
• Ability to thrive in a fast-paced team environment that values accountability, continuous learning, and agility
• Familiarity with RFP processes
• Ability to travel for client meetings as needed (pitch/proposal presentations, quarterly business reviews, etc.).
• Bachelor's degree in Marketing, Advertising, Computer Science, Information Technology, related field, or equivalent work experience strongly preferred
  
  

$136,000 - $160,000 a year

Individual pay is determined by many factors, including experience, relevant education or training, and organizational needs. The mid-range to maximum of the salary range is generally reserved for individuals who are highly experienced in the role.

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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

Bounteous x Accolite is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous x Accolite. Bounteous x Accolite does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous x Accolite community.

Bounteous x Accolite is willing to sponsor eligible candidates for employment visas.

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