The Director of Marketing is responsible for marketing of the XL Center, Pratt & Whitney Stadium, and its events including the Hartford Wolf Pack. Not only will the Director of Marketing take a lead role in the advertising/media buying, promotions, public relations, and grassroots efforts for the venues and its events but will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing, and segmenting key data points that maximize the return on investment of our brand including web, customer service, and social media. This position will inspire and foster communications between business development, marketing, public relations, sales, and others to facilitate the strategic growth of Oak View Group within our two buildings.
Essential Duties And Responsibilities
Provide marketing support for concerts, family shows, Hartford Wolf Pack, sporting events & other events
Plan and oversee XL Center, Pratt & Whitney Stadium, and the Hartford Wolf Pack’s marketing, advertising, and promotion plans including traditional media, grassroots, and digital
Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristics
Enhance existing promotional initiatives and develop innovative marketing programs to maximize ROI such as third-party partnerships, new media avenues, etc.
Participate in the development and implementation of annual marketing goals, objectives, and management of department budget with strong attention to time, quality, and impact
Direct the hiring and training of venue marketing staff members and oversee their daily activities in accordance with company policy and addressing complaints and resolving problems as needed
Create, plan, and implement repeatable revenue generating events, innovative marketing programs, concepts, and processes
Responsible for measuring, reporting, and achieving performance against agreed upon service levels and ROIs
Create collateral materials such as in venue digital assets, ads, promotional pieces, schedules, and various brochures from concept to completion
Research, analyze, and monitor industry trends so that market opportunities may be capitalized on, and the effects of competitive activity may be minimized
Maximize sponsorship opportunities to increase brand awareness and synergies
Create social media and email campaigns to engage customers, vendors, sponsors, and community, collect data and generate awareness
Work with Hartford Wolf Pack leadership to develop, implement, and achieve marketing goals and objectives
Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies, and brand management
Leverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision making
Update content on website and direct web development company on site features, design, and goals focusing on UX
Responsible for the coordination of marketing between promoters, artist management, and local media including guiding and assisting media buying and marketing of events
Responsible for compilation of all event settlement information including oversite of annual marketing budget
Track, analyze and compare event sales information, sales by city reports, and the weekly sales report
Responsible for the creation of the Annual report and annual Marketing and Communications plans
Serve as press contact, write, and distribute all press releases such as media releases, story pitches, media drops, interviews, etc.
Establish and maintain positive, cooperative working relationships with contacts and coworkers
Work directly with other departments to implement campaigns including the Hartford Wolf Pack, Corporate Sales, Group Sales & Food Services
Perform all other duties as assigned
Qualifications
The Director of Marketing must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he/she/they can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.
Bachelor’s degree from an accredited college or university with major coursework in marketing, public relations, business administration, or another related field
Minimum of 5 years of increasingly responsible experience in marketing, preferably with an arena, sports team, stadium, convention center, performing arts facility or other multi-purpose public assembly facility
Demonstrated proficiency with Adobe Creative Cloud, Ticketmaster, Salesforce, and Microsoft Office
Knowledge of marketing, advertising/sponsorship programs, and Public Relations
Excellent, concise verbal and written communication skills in the English language, both orally and in writing
Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff, and the general public
An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
A results-driven leader who thinks in terms of ROI with increasing per caps and generating profitability
Flexible skill set that can be applied across a variety of relationships/situations with a track record of success
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days, as needed