For over a century, friends and family, celebrities and athletes, world travelers and locals alike, have flocked to Pebble Beach Resorts. This stunning slice of California’s Monterey Peninsula is a wondrous place that we are proud to share. Pebble Beach Company, located in Pebble Beach, California, owns and operates the world-famous Pebble Beach Resorts, including The Lodge at Pebble Beach, The Inn at Spanish Bay and Casa Palmero at Pebble Beach. The company also operates five renowned golf courses: Pebble Beach Golf Links, Spyglass Hill Golf Course, The Links at Spanish Bay, Del Monte Golf Course and The Hay.
Its other famed properties include scenic 17-Mile Drive, The Spa at Pebble Beach, Pebble Beach Golf Academy & Practice Facility and Pebble Beach Equestrian Center. It annually hosts premier events such as the Pebble Beach Concours d’Elegance, AT&T Pebble Beach Pro-Am, TaylorMade Pebble Beach Invitational, Pebble Beach Food & Wine and PURE Insurance Championship Impacting The First Tee.
Job Summary
The Director of Marketing is responsible for the daily management of Pebble Beach Company’s brand and all of its communications channels. Managing all advertising, digital, PR, web, social and internal creative and communications efforts.
Marketing
Essential Duties & Responsibilities:
Deeply process oriented and strives under process and organization
Responsible for annual marketing planning process, marketing activities, and project management
Oversee day-to-day marketing activities and brand management
Work with internal resort partners on specific marketing initiatives
Develop processes and procedures to ensure projects are prioritized and delivered on time
Partner with and facilitate promotions and collaborations with resort operations, event marketing partners, media and influencers
Oversee marketing efforts during special events (AT&T Pro-am, PBFW, Concours)
Ongoing collaboration with digital marketing team to develop new and innovative content
Manage outside advertising, PR, digital and creative agencies
Analyze and report on all media campaigns; understand best practices for paid digital advertising and create strategy
Oversee distribution of monthly website, social and paid media activity reports
Digital
Fluent in digital marketing practices and how to support an expert team of digital marketers
Become an expert user of our content management system, analytics and web testing tools
Develop, implement, and execute innovative social media strategies
Support strategy and management on core platforms including Facebook, Instagram, LinkedIn, TripAdvisor, Yelp and emerging platforms
Manage performance metrics and platform updates for opportunities and needs for post and creative optimizations
Required Skills
Bachelor’s degree in Marketing or related field
Minimum 10 years marketing experience and/or digital marketing; experience with hospitality and luxury brands a plus
Affinity for Pebble Beach and golf a must
Strives in a “team first” environment and values the power of a team over an individual
Strong understanding of digital and social media landscape
Ability to interface easily with all levels of management and cross-functional teams
Proficient in Word, Excel, and PowerPoint
Understanding of SEO and content strategies
Strong understanding of key social media KPIs, analysis and reporting
Demonstrated experience managing paid advertising campaigns with experience optimizing paid social campaigns.
Experience using data to gather insights, experience optimizing messaging to increase campaign performance
Why Work For Pebble Beach Company
Competitive Pay: Salary: $130,000 - $170,000/year plus bonus.
Enjoy world-class health and wellness benefits. For Full Time employees, comprehensive medical, dental, vision, and life insurance is available. In addition, our Health and Wellness Center provides employees with unlimited access to a physician and medical team to tend to you and your family’s health needs free of cost.
Prepare for your future. You will be eligible to participate in our 401(K) retirement program. Pebble Beach Company will match $.75 for every $1 you contribute to your 401(k), up to 6% of eligible compensation. In addition, the company will contribute an amount to your 401K each quarter based on your hours worked, along with a discretionary contribution at the end of each fiscal year.
We encourage YOU to be our guest. You will receive discounts at all Pebble Beach restaurants, retail shops, and our Forbes Five Star Spa. In addition, Hotel discounts are also available during select seasons.
Play our world-famous golf courses! Enjoy our Employee Golf Privileges including Employee Tee Times, Tournaments, and Company Club.
Grow your career with Pebble Beach. We provide opportunities for ongoing learning and development, as well as promotions and transfers to advance your career.
Lunch is on us. Enjoy a complimentary meal during your shift in our Employee Dining Room.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Strategy/Planning and Information Technology
Industries
Hospitality
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