Director, Marketing- Global Replay Strategy

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How You’ll CREATE

• Develop and execute ‘always on’ marketing strategies across the REPUBLIC REPLAY roster, building audience through the artists’ complete discography.
• This strategy includes but is not limited to: new product releases (deluxe anniversary releases, trending tracks, influencer and ad campaigns, playlist campaigns, merchandise and direct-to-consumer business.
• Proactively communicate goals and project analysis with all departments inside the company, and to Artist Management.
• Collaborate with key internal stakeholders including A&R, Commerce, Marketing & Digital Strategists, eCommerce, Innovation, Sports, Health & Wellness, Creative, TV & Film Licensing, UMe and others to support priority artists and campaigns.
• Regularly interface with Artist Management on all aspects of planning and marketing strategy to ensure the success of the project.
• Help guide and execute creative materials, social ads, and content specific to each campaign.
• Understand and implement innovative Digital Marketing strategies
• Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
  
  

Bring Your VIBE

• 6+ Years’ Experience, Product Manager / Director Level
• Experience working with record companies, Artist Management, Merch and eCommerce
• Strong ability to successfully define and drive project management and execution
• Creative thinker with ability to generate innovative marketing ideas
• Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube)
• Social media savvy, with experience on platforms and understanding of associated data
• Strong skills in communication, presentation, writing, and able to work well cross-functionally
• Not afraid of a challenge or working with big personalities and large teams.
• Must be flexible and adaptable; no task is too small.
• Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize.
  
  

Perks Playlist

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
  
  

• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent
  

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

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Job Category

Marketing, Streaming & Digital Media

Salary Range

$61,812 - $145,530

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.