Director - Marketing and Communications

Are you passionate about making the world better? Are you looking for an organization that aligns with your values?

MRIGlobal solves challenging problems through science, engineering, and program management. We are an independent scientific research organization dedicated to benefiting society and fostering a safe, healthy, and sustainable environment.

When you embark on a career with MRIGlobal, you are joining a crew of world-class talent and problem solvers. Established in 1944, MRIGlobal is headquartered in Kansas City, MO, working in several states including Virginia and Maryland.

Director of Marketing and Communications

Basic Function/Nature and Scope

The Director of Marketing and Communications plays a crucial role in driving MRIGlobal’s growth, building brand equity, deepening customer insights, and attracting and retaining clients through effective marketing strategies and campaigns. This position is responsible for developing MRIGlobal’s marketing strategies and plans that build brand awareness, generate and nurture leads, and support sales. The Director of Marketing and Communications leads a team of marketing professionals, 3rd party agencies, and vendors. The incumbent is accountable for all corporate marketing functions and processes to improve marketing effectiveness and grow the brand.

This position reports to the President and CEO and is responsible for the organization's marketing functions. The position has a high degree of autonomy for marketing decisions. The Director of Marketing and Communications is expected to make a significant contribution to corporate and divisional planning by developing marketing strategies and plans that are informed by research trends, customer attitudes and motivations, and performance data. The incumbent collaborates actively with the Vice President of Research Operations, senior technical leadership, and Business Development staff to support their sales and marketing needs.

Essential Functions

1

Strategic Planning and Execution: Develop and implement comprehensive, data-driven marketing plans and strategies that align with the company’s goals and objectives. Create a tactical plan to execute strategies that support MRIGlobal’s near-term and long-term financial objectives. Develop and manage the marketing budget to ensure efficient allocation of resources. Track and report on the ROI of marketing initiatives. Ensure all marketing materials and activities comply with industry regulations and standards. Stay updated on changes in regulatory requirements affecting marketing practices.

2

Brand Management and Creative Services: Establish and maintain a strong brand presence in key markets. Ensure consistent messaging and brand identity across all marketing channels. Oversee the creative services team to develop marketing collateral, proposals, internal branding, and advertising. Oversee paid media strategy to generate awareness and leads through paid ads.

3

Lead Generation and Business Development Support: Create and manage marketing strategies and campaigns to generate leads and support Business Development efforts. Work closely with the sales team to develop materials and strategies that aid in client acquisition and retention.

4

Digital Marketing: Oversee the company's digital marketing efforts, including website management, SEO, email marketing, paid search, and social media. Utilize data analytics to measure and optimize digital marketing performance. May manage third-party partnerships to support all digital marketing initiatives.

5

Public Relations, Communications, and Community Outreach: Oversee PR functions to expand reach, deliver key messages, and enhance credibility. Build and maintain relationships with key members of the media. Oversee the development of high-quality content such as white papers, case studies, blog posts, social media content, and marketing collateral. Approve the content calendar to ensure timely and relevant content delivery. Foster partnerships with relevant organizations, institutes, and universities to build community impact and boost brand awareness. Responsible for crisis communication plans.

6

Event Management: Oversee planning and execution of MRIGlobal’s participation in industry conferences, webinars, and other events to enhance visibility and networking opportunities. Coordinate sponsorships and speaking opportunities to position the company as a thought leader in the industry.

7

Team Leadership and Management: Lead, mentor, and develop the marketing staff into a high-performing team to achieve department goals. Foster a collaborative and innovative work environment.

Supervisory/Management Responsibility

• The incumbent has three direct reports and an overall team of six staff members.
  
  

Minimum Qualifications (primarily objective criteria required for candidates considered for role)

• Bachelor’s degree in Marketing, Business, Journalism, Advertising or General Management
• A minimum of 10 years of related experience.
• A minimum of three years prior people management experience
• A minimum of three years direct experience managing a significant marketing budget
  
  

Preferred Qualifications

• Advanced degree in a related field (e.g. MBA, Masters in Marketing, Journalism, Communications, or Advertising)
  
  

What We Offer

At MRIGlobal, we offer benefits and perks that make your life even better.

Your Well-Being: You can receive comprehensive coverage for you and your family, as well as support through our onsite gym or discounted memberships. Feel great with virtual coaching, no-cost counseling, onsite screenings, and chair massages (HQ). MRIGlobal has received multiple wellness recognitions.

A Bright Future: MRIGlobal offers award-winning employer retirement matches and no-cost financial education benefits. Get paid Parental Leave. Enjoy PTO and a flexible culture that encourages work-life integration.

Personal Development: At MRIGlobal, you will enjoy diverse work that will grow your skills set, along with a tuition reimbursement option to pay for higher education.

A Genuine Community: MRIGlobal is a special workplace. From our Chili Cook-offs, Pi Day, and charitable giving opportunities, our traditions strengthen our team spirit. Join our DEI celebrations and volunteer in initiatives that nurture future STEM generations.

To view all of MRIGlobal's current openings and to ensure that we receive your resume, visit our Career page.

EOE, including disability/vets. As an organization dedicated to scientific advancement, MRIGlobal invites and embraces diversity in our people. We value their unique backgrounds and perspectives in every aspect of our mission. We are committed to creating a safe, welcoming, and inclusive environment where everyone feels respected and represented, fostering a culture where all input is welcome. We adapt to change, challenge the status quo, and evolve through belonging, allyship, and mutual support.

Certain roles, depending on the nature of the job or work assignment requires adherence to specific safety measures, including up-to-date vaccinations. This requirement aligns with both our operational needs and the expectations of our clients. Employees must furnish proof of such vaccinations before commencing their duties. Should an individual be unable to meet this vaccination criterion due to a legitimate medical condition, disability, pregnancy, or religious belief, we offer the option to apply for a reasonable accommodation in line with applicable laws. Inquiries or requests for accommodations should be directed to accessibility@mriglobal.org, ensuring a prompt and considerate resolution process. It's important to note that failure to comply with a vaccination-required role or to secure an approved accommodation may affect one's employment status with our organization.