Director, eCommerce Sales

Lasalle Network is ecstatic to be partnered with a high-growth company in the haircare space that is disrupting the industry! They are seeking a Director of eCommerce Sales to drive strategy for the day-to-day online operations of the brand's eCommerce promotions and channels, including content and inventory for DTC and Amazon sites. This leader will also have oversight responsibilities for top line sales, KPIs, promotional and evergreen SKU budget and maintaining bottom line profit targets for the sales channels.

Director, eCommerce Sales Responsibilities:

• Collaborate with the eCommerce team to plan and execute the go-to-market (GTM) process for Amazon and DTC with a focus on cross-channel dynamics
• Own development and maintenance of the promotional calendar and promotional strategy (including GWPs, samples, discounting, deals and full-size giveaways) in close partnership with the marketing team
• Create strategies to drive e-commerce differentiation and exclusivity at channel level for Amazon and DTC
• Collaborate with the brand digital marketing and Ecommerce retention and analytics teams to ensure alignment across paid media budgets, product/promotional focuses and performance insights and actions across Amazon and DTC
• Accountable for strategic needs and deliverables including but not limited to site creative development, content updates, promotional cadence and sampling opportunities, ensuring that all aspects of website content (homepage, collections, merchandising, item descriptions, meta tags and descriptions, etc.) are always accurate and up to date
• Partner with analytics team to understand insights, consumer trends, market analysis and customer cohorts and apply learnings to drive the creation and management of promotions
• Manage and optimize eCommerce A&P budgets for Amazon and DTC to define and own calculations as well as maximize ROI
• Provide weekly insights and recurring monthly performance reviews for leadership in partnership with performance analytics team for Ecommerce channels
• Drive monthly sales forecasting to bridge offline marketing activities with online initiatives and activations for Amazon and DTC
• Own the product lifecycle strategy across all brand websites from product creation, product-related content, digital assets, assortment sheets and merchandising strategy for Amazon and DTC.

Director, eCommerce Sales Requirements:

• Proven track record of 8+ years of eCommerce experience required, preferably in the consumer goods or beauty space
• Amazon eCommerce experience required
• BA/BS required, MBA preferred
• Must be capable of adapting offline brand vision to online channel and implementing strategies that consistently guide the business towards that vision
• Strong skills in strategic planning, budgeting and P&L management required
• Innovative problem-solver and creative thinker, able to flourish in dynamic settings, efficiently manage and prioritize several projects at once, demonstrate meticulous attention to detail and work collaboratively with diverse teams
• Big-picture thinker and experience in a dynamic, high-growth environment
• Possesses robust analytical and project management capabilities, with the skill to manage multiple priorities effectively

If you are interested in this opportunity and meet the qualifications, please apply today!

Thank you,

Stephanie Moncada
Principal
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.

LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: https://www.thelasallenetwork.com/wp-content/uploads/2024/04/Field-Employee-Benefits-LaSalle-Network.pdf