Digital Marketing Strategist

Our client seeks a Digital Marketing Specialist with diverse skills and hands-on experience with SEO, paid media (search & social media marketing), content management, project management, and web analytics. This role will assist with executing digital marketing strategies to enhance and achieve business goals.

​The Digital Marketing Specialist will be crucial in migrating and maintaining websites on our enterprise CMS platform (Umbraco). This role requires critical thinking, strong technical skills, project management expertise, content management knowledge, and a proven track record of successful website migration projects.

RESPONSIBILITIES

• Collaborate with internal content and SEO teams to organize content, ensuring it is optimized.
• Handle content migration, including data mapping and formatting.
• Implement SEO best practices to preserve search engine rankings, including proper URL structure, meta tags, and keyword optimization.
• Monitor and track content performance and proactively address any issues.

REQUIRED SKILLS AND EXPERTISE

• Expert in using content management systems (CMS) – WordPress is required, and experience with others like Umbraco, Joomla, Drupal, HubSpot, SiteCore, DNN, Optimizely, or Kentico is strongly desired.
• Strong technical proficiency in managing and administrating CMS platforms and plugins.
• In-depth understanding of digital marketing strategies, SEO/SEM principles, and best practices.
• Exceptional project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• The detail-oriented mindset with the ability to meticulously audit and organize content and data.
• Ability to address technical challenges and unexpected issues during migrations.
• Strong communication skills to work together with diverse teams and convey technical concepts to non-technical stakeholders.
• Familiarity with web analytics tools to track and analyze post-migration performance.
• Desire to stay updated with the latest CMS platforms, technologies, and trends.
• Critical thinking skills are paramount.
• Solid design intellect for content layout and visual elements.
• Performed comprehensive keyword research and optimized website content, meta tags, headers, and on-page elements to enhance search engine rankings.
• Develop and implement paid search advertising campaigns (Google Ads, Bing Ads) and social media promotions (Facebook Ads, Instagram Ads).
• Create compelling short-form content and CTA's that drive engagement.
• Guarantee content accessibility for disabled users, following web accessibility standards (WCAG).
• Collaborate with developers, designers, marketers, and other stakeholders for an integrated approach to website content.
• Create project plans, considering timelines, milestones, and resource allocation.
• Utilize analytics tools (Google Analytics/LookerStudio) to track and analyze content performance, including page views, engagement metrics, and conversion rates.

EDUCATION AND QUALIFICATIONS

• Must have at least 7 years of hands-on digital marketing experience within an enterprise or marketing agency environment.
• Strong written and verbal communication skills are required.
• Extremely organized, excellent at managing deadlines, must be accurate and detail-oriented.
• Coachable, trainable and strong critical thinking skills.
• Ability to remain flexible and pivot in a rapidly changing environment is critical.
• Bachelor's Degree related to Internet Marketing or Digital Marketing.