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Rachael Found (Kozen)
Director, Talent Solutions at 24 Seven
About the company:
Our client is a company that offers a unique approach to physiological birth for pregnant people, midwives and nurses, childbirth educators, and pregnancy-focused bodyworkers. Online and in-person, they help parents have comfort in pregnancy and ease in birth. Recognized worldwide, their team of Approved Trainers, Aware Practitioners, and Certifed Parent Educators are teaching their approach in over 50 countries to birth professionals to use in and out of the hospital.
About this role:
Our client is seeking a Digital Marketing Specialist with proven experience delivering impactful consumer communications, and driving growth, for small to medium size businesses. The ideal candidate will excel at creating, executing and optimizing marketing campaigns across multiple channels including email, web, and social media. They will know the current digital marketing landscape and will follow its many twists and turns as it evolves. We are looking for a creative self-starter with strong project management skills.
Availability and Location:
This is an independent contractor position, estimated for between 24 and 32 hours per week. Business hours are 9 am-5 pm Central Standard Time M-F, it is our preference that some of the working hours are in this timezone and regular meetings with team members are held during these hours. Attendance of weekly meetings each Thursday at 11am CST is essential. The company is based in Minnesota, and team members primarily deliver services virtually. This is a remote position.
Duties & Responsibilities:
Content Creation
Written content
Write social media copy (only for the occasional ad hoc tasks that sit outside copywriter scope)
Review copy provided by copywriter and ensure it’s fit for the channel (emails, website, social media)
Graphic content
Create images for social channels
Create infographics for social channels
Video content
Storyboard and create stories for social channels
Storyboard and create reels for social channels
Content Scheduling
Create content/editorial calendar based on content strategy
Manage content/editorial calendar
Manage the review and sign-off process of all content marketing including the coordination reviews and sign-off of all marketing material
Schedule emails and social posts
Community Management
Respond to comments on Instagram, Linkedin and Facebook pages
Support the team in nurturing the communities inside FB Groups
Demand Generation
Design and create funnels
Coordinate the build of landing pages including landing pages and managing
Advertising
Plan and execute social media ad campaigns
Metrics/Data
Regularly collate and analyze
Email performance data
Funnel performance
Social media stats
Use data from across the marketing spectrum to inform future marketing plans and respond to shifts in the marketing landscape to ensure we stay relevant
CRM Management
Organize customer data
Create email sequences in Ontraport
Team
Collaborate with other departments and individuals on projects and tasks
Attend weekly operations meetings and provide input on relevant projects, where required
Provide weekly marketing updates to Leadership
Experience and Skills
Essential
Bachelor’s degree in Business, Marketing, Communications, or a related
2-3+ years experience working in Digital Marketing & Communications
Demonstrable experience working for small to medium-sized businesses, driving sales and growth
Knowledge of current and future social media, content and general marketing trends and best practices
Adept with using tools such as Google Analytics, Meta Business Suite, Ontraport, Wordpress
A detail-oriented self-starter with strong work ethic and follow-through
Desirable
Knowledge of SEO and keyword research is a plus
An entrepreneurial spirit, tenacious and a go-getter attitude
Consumer-focused with a desire to offer authentic value in exchange for their investment in our client
A creative thinker who appreciates the beauty in a spreadsheet as well as a carefully crafted reel
Exceptional candidates for this position will appreciate our client’s unique values:
We see birth from a different perspective
We bring people together
Real on every level
We inspire trust
Gutsy enough to change birth on earth
We believe you can... your way
Love is the most important thing
Seniority level
Associate
Employment type
Contract
Job function
Marketing
Industries
Health and Human Services and Hospitals and Health Care
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