Digital Marketing Specialist

(This is for a RevPilots client)

Our client is a premier B2B marketing and PR firm that helps companies drive lead generation through effective marketing strategies, media coverage, and sales development outreach to deliver inbound conversions and measurable ROI.

Recently listed as #129 on the Inc. 5000 Fastest Growing Companies in the Southeast, their unique approach and industry expertise have provided a solid foundation for long-term growth.

We are looking for a Digital Marketing - Account Coordinator to assist in the creation of long-term, trusting relationships with our customers who will help execute on the lead generation projects for our clients. Initially, you will support senior team members by learning and executing our nine step lead generation process.

Once you are fully onboarded and clear on our process you will move into helping with client communication and the strategic vision for clients. There is an opportunity for quick advancement for the right personality, skill set, and work ethic.

If you are familiar with lead generation principles, have a flair for client management and understand the importance of driving results and ROI we’d like to meet you. Ideally, candidates for this role will be hungry to own client relationships and help us reach our goals.

This is for a fast growing company with ambitious growth goals for 2024.

Location: Atlanta, GA - Hybrid (One day a week in the office) - MUST BE NEAR ATLANTA

Requirements:

• 1 to 2+ years of experience as an Account Coordinator, Client Delivery Associate, Digital Marketing Manager or Digital Marketing Associate, or Junior Project Manager with marketing experience – Agency experience preferred
• Potential ability to grow client accounts, while maintaining sharp attention to detail
• Experience in helping deliver and bringing new solutions to clients on a weekly basis
• Demand generation experience in a digital marketing role
• Experience working in marketing strategy
• Understanding of lead nurturing, MQL and SQL differentiation, and ABM tools (e.g., Demandbase, 6sense, Terminus)
• Experience in lead routing, scoring, or a specialized marketing function is a plus
• You understand the waterfall methodology
• Proficiency with marketing automation platforms (MAP) tools such as HubSpot or the equivalent
• Ability to work independently and collaboratively in a fast-paced environment
• Excellent problem-solving skills and creativity in marketing strategy execution
• Strong communication skills and transparency are essential
• Excellent listening, negotiation and presentation abilities

Key Responsibilities:

• Assist in managing and nurturing leads through personalized journeys for clients, using digital marketing tools
• Assist in managing multiple clients, understanding the intricacies of agency work
• Assist in developing and execute digital marketing strategies, with a focus on email marketing and nurturing leads
• Assist in creating specific and personalized pathways for prospects, targeting multiple personas for multiple clients
• Collaborate with strategic leaders and marketing operations for guidance and support
• Understand and implement lead lifecycle processes, including lead scoring and personalized messaging for various clients
• Assist in to lead handoff strategies from marketing to sales, including success attribution and ROI calculation

Not Required but a MAJOR Bonus:

• Experience in B2B, specifically in logistics
• Expert level ABM campaign experience
• You are a go-getter

Salary:

• $50,000 to $65,000, DOE
• Health, Vision, Dental, 401K