Digital Marketing Director

Our client is a marketing firm in the northern Indianapolis metro seeking an experienced manager to lead its digital team. They are an established but growing agency in a niche, blue-collar industry.

Job Summary

The Digital Marketing Director is responsible for devising, implementing, and managing the company's digital marketing strategy. The director will lead and manage Web Development, PPC, SEO, Social Media, Email Marketing, Dashboard, and other related technology services for the company. The director reports directly to the president and is a critical member of the leadership team.

Responsibilities

1. Lead and manage the digital marketing team (12 total, 5 direct reports), giving work direction, feedback, quarterly check-ins, and annual reviews. Additionally, provide staff resources, training, and professional development opportunities
2. Act as a subject matter expert across all digital technology platforms and identify technology gaps. Research competition, investigate benchmarks, and provide suggestions for improvement.
3. Support the company's growth strategy through identifying/engaging/managing a balance of internal staff and external vendor resources.
4. Lead multiple projects simultaneously in a fast-paced environment, overseeing deliverables, including creating and managing timelines and budgets.
5. Collaborate promptly with the production director, traffic coordinator, account managers, clients, and the digital technology team members on client objectives, marketing strategies/solutions, process approvals, and deliverables.
6. Ensure all clients' brand standards are met across all mediums through regular work review and proofing of all the company's social media accounts. Measure and manage all online content, e-commerce, and websites. Troubleshoot and provide feedback to the digital marketing team.
7. Responsible for departmental planning and implementation of processes, procedures, and initiatives, including communicating milestones, risks, and issues and monitoring quality for all project development.
8. Track SEO and Google Analytics data and make complex analyses.
9. The digital marketing director must also be ready and willing to provide hands-on assistance/coverage for team members. If the type or scope of work falls outside of their expertise, then they must have external resources ready to assist. At times, they may have some direct responsibility.
10. Monitor expenses, labor efficiencies, and key performance indicators (KPIs) to meet cost standards.
11. Support human resources regarding recruitment and hiring and train/onboard new staff on job processes and procedures.
12. Show willingness to learn new methods, procedures, or techniques. Shift your priorities in response to the demands of a situation. Bounce back from setbacks and maintain a positive attitude.

Qualifications

• A bachelor's degree in digital marketing related field.
• 8-10+ years' experience, preferably in a digital marketing dedicated position for an in-house team or agency; management experience required
• Experience managing a combination of internal and external resources
• Qualities: proactive, resourceful, organized, creative, process and timeline-driven
• Excellent verbal and written communication skills
• Strong interpersonal communication skills with leadership, account managers, team members, clients, and business contacts.
• Demonstrated experience with standard tools used in a WordPress environment, including experience with analytical tools (WordPress customization and related plugins, PHP, HTML, CSS, JavaScript, server administration, Semrush, Google Analytics, Facebook Business Manager, Mailchimp, and similar on-demand software)
• Proficient use of business software, including Microsoft Office, Google, and project management platforms (e.g., Workzone)

Workplace type: 4/1 -- In-office Monday-Thursday, optional WFH on Friday.

Compensation: $110k-120k + benefits and profit sharing