Digital Campaign Manager

Company Description

Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and ASPENX. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs.

Aspen Skiing Company owns and operates four mountains—Snowmass, Aspen Mountain, Aspen Highlands, and Buttermilk—creating premium, sustainable, and transformative experiences in recreation, culture, and nature. In addition, Aspen Skiing Company runs the award-winning Aspen Snowmass Ski & Snowboard School, Four Mountain Sports rental and retail shops, and a collection of sustainably sourced on-mountain food and beverage outlets.

Aspen Hospitality owns and operates a portfolio of hotels and residences that currently consists of the Five-Star, Five-Diamond The Little Nell and its affiliated Residences at The Little Nell, both at the base of Aspen Mountain; the Limelight Hotel Aspen, Limelight Hotel Snowmass, and Limelight Denver in Colorado; and the Limelight Hotel near Sun Valley, Idaho. Two additional Limelight Hotels in Mammoth, California, and Boulder, Colorado, are currently in development as well as a new Nell property at Rockefeller Center in New York City. Aspen Hospitality also owns and operates the ASPENX Mountain Club and the Snowmass Mountain Club.

ASPENX is a contemporary retail and experience brand that features the first performance product line designed by a ski resort. ASPENX also offers premium retail, elevated rental equipment, and exceptional experiences both on- and off-mountain. ASPENX operates retail and rental stores in Aspen and Snowmass, Colorado. Aspen One leverages its influence across all its business units to advance climate action, community engagement, and racial justice. For more information on Aspen One, visit www.aspen.com.

Job Description

Summary

The Digital Campaign Manager at Aspen One is a versatile expert in cross-channel digital campaigns, adept at managing and coordinating every aspect of digital strategy implementation across e-commerce and paid media channels. This role encompasses budgeting, creative development, briefing, execution, and more, ensuring impactful digital experiences on the Shopify platform or other content management systems. By leveraging insights and collaborating with internal teams, the Digital Campaign Manager will optimize customer journeys, drive online conversion rates, coordinate seasonal updates, and efficiently handle customer inquiries.

The budgeted salary range for this position is $68,410 - $91,863. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

This position will include a hybrid work schedule and may be based out of our Aspen, CO office or our Denver, CO office. This role will not be open to fully remote or out of state employees.

Job Posting Deadline

Applications for this position will be accepted until July 15, 2024.

Essential Job Functions

• Manage and coordinate all aspects of digital campaign implementation across e-commerce and paid media channels, ensuring seamless execution and optimization for maximum impact.
• Develop and manage budgets for cross-channel digital campaigns, ensuring cost-effective allocation of resources.
• Create detailed creative briefs and oversee the execution of digital campaigns, ensuring alignment with brand guidelines and objectives.
• Analyze campaign performance data to provide actionable insights and recommendations for continuous improvement.
• Leverage insights to innovate and refine digital strategies, ensuring impactful digital experiences on Shopify platform.
• Coordinate seasonal changes across digital platforms for products.
• Manage customer inquiries efficiently on the Shopify platform.
• Collaborate with internal teams, including creative and brand teams, to ensure cohesive and effective paid media assets.
• Work closely with the Digital Marketing Director and Sr. Ecommerce Manager on paid media planning and coordination.
• Optimize ecommerce operations to enhance user experience and sales performance.
• Monitor and analyze digital performance metrics to inform strategy adjustments and improvements.
• Stay current with industry trends and emerging digital marketing technologies to ensure Aspen One remains competitive.
• Ensure alignment of digital strategies with overarching business objectives and goals.
• Manage and optimize paid media campaigns to maximize ROI.
• Maintain and update product listings and content on ecommerce platforms.
• Other duties as assigned.
  
  

Qualifications

• Bachelor's degree in Marketing, Business, or a related field required.
• Minimum of 5-7 years of experience in digital marketing and ecommerce.
• Proven experience in implementing and optimizing digital marketing strategies.
• Strong knowledge of paid media, ecommerce platforms, and digital marketing analytics.
• Proficiency in Shopify or similar ecommerce or content management platforms.
• Excellent analytical skills and experience with data-driven decision making.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Exceptional communication and collaboration skills.
• Experience working with cross-functional teams to achieve cohesive digital experiences.
• Knowledge of digital marketing best practices and regulatory requirements.
• Familiarity with marketing automation tools and CRM systems preferred, but not required.
• Ability to stay current with industry trends and emerging digital technologies.
  
  

Additional Information

Supervision Given and Received

Supervision Given: This position has no supervisory responsibilities.

Supervision Received: Works under limited supervision of VP, Digital and Ecommerce. Receives guidance in terms of broad goals and overall objectives and is responsible for establishing strategical methods to attain them. Can formulate policies but does not necessarily have final authority for approval. Review of work is not detailed and emphasizes accomplishment of broad work objectives, rather than specific assignments.

Work Environment and Physical Demands

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
• No adverse or hazardous conditions
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance
  
  

Job Benefits

This position is classified as a regular full-time position eligible for the following benefits:

Enrollment dates differ across the various programs.

• Health, Dental and Vision Insurance Programs
• Flexible Spending Account Programs
• Life Insurance Programs
• Paid Time Off Programs
• Paid Leave Programs
• 401(k) Savings Plan
• Employee Ski Pass and Dependent Ski Passes
• Other company perks
  
  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen Skiing Company, you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen Skiing Company / ASPENX / The Little Nell / Limelight Hotel is an equal opportunity employer.

For an overview of Aspen Skiing Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

As of March 11th 2022, Aspen Skiing Company, ASPENX, The Little Nell, and The Limelight Hotels will no longer require all active employees to be fully vaccinated in the workplace. Read more about our policies as it relates to employee safety here