Content Writer Insurance Marketing

We are currently recruiting for a freelance / temporary Remote Content Writer (Trade Marketing) for approx. 3 months (30-40 hours weekly) with Insurance Industry / Broker experience. The Content Writer will create compelling content that effectively communicates products, services, and brand messages to an audience of insurance brokers. You will be creating content (Sell Sheets) that highlight the unique propositions of our insurance products and services. Hourly rate: $40.00 - $45.00 Hourly Rate

Responsibilities:

• Collaborate with product heads, underwriters, claims, and internal stakeholders to assess project needs and create content aligned with departmental strategies.

• Develop high-quality written content for various channels such as brochures and sales sheets to help educate brokers on unique insurance products and services.

• Develop content that complements the value, engages brokers and trusted voice in the small business space.

• Collaborate with the design team to integrate visual elements into the content when necessary.

• Ensure high editorial standards and brand voice are met across all content outputs.

• Support the email marketing team to deliver content for broker email communications.

Requirements:

• 5+ years corporate professional writing experience in marketing communications, brand management and/or writing for a creative agency.

• Bachelor’s degree in journalism, English or related field preferred.

• A working knowledge of content marketing principles, practices, and techniques.

• A demonstrated ability to write concise and compelling content for diverse audiences and diverse platforms.

• A deep understanding of content strategies targeted for broker audience.

• Familiarity with the competitive landscape for insurance brokers.

• An eagle eye for grammatical and spelling errors.

• Ability to write in a variety of voices and tones— and to bring a fresh perspective to recurring assignments and topics.

• Familiarity with AP style and SEO practices.