Content Strategist

Location - Manhattan, NY

Duration - 4-6 months

Payrate - $34/hr on w2

Responsibilities:

• Reporting into the Director of Social, interpret the fashion show & sport strategies to conceptualize and create content plans that align with the strategy, marketing goals, brand and messaging guidelines.
• Assist in developing and mapping seasonal strategy to support the fashion show, inclusive of content plans, audience engagement, and reporting.
• Manage the launch of a new sport handle on IG, including execution of follower acquisition strategy, content planning, engagement, and reporting.
• Close partnership with the broader social team to understand broader social content calendar integration, and cohesion.
• Close partnership with creative counterparts in all content planning, filming, and execution.
• Coordinate with all internal team members involved in the content creation and planning process, such as Creative, Production, Marketing, and Operations.
• Attend and travel to events and activations where needed to capture and post content.
• Manage all fashion show related scheduling and posting.
• Provide monthly analytics reports on content performance. Additional reporting daily or weekly as needed.

Qualifications:

• 2+ years experience in social media in a professional environment
• Experience with TikTok and Instagram platform algorithms and a strong understanding of the marketing side of social media
• Ability to work in-person at our New York Office
• Strong understanding of Victoria’s Secret brand and aesthetic and ability to articulate that into a social strategy and narrative
• Excellent storytelling and creative skills
• Strong communication, analytical and project management skills
• Ability to work in a face paced environment and meet tight deadlines