Social Media Marketing Specialist

DESCRIPTION

We are seeking a full-time Social Media Manager to help be the social voice for our client. In this role, you will help manage and grow our owned social media channels, create social strategies and campaigns, and engage with players on social media platforms.

In the role of Social Media Manager, you will report to our Social Media Campaign Lead. Your focus will be on managing content calendars, scheduling, drafting copy and posting on our social media channels, as well as monitoring analytics and reporting.

We are seeking an energetic, creative self-starter with superb communication skills, and passion for gaming. Other competencies include a familiarity with the client, understanding of current social media trends, and ability to skillfully drive community growth and engagement. You will need to be self-motivated, organized, and able to adapt quickly (as is the nature of social media).

SCOPE OF WORK

• Design and implement social media strategy that resonates with our diverse and global audience and aligned with overarching brand, tone of voice, and social strategy.

• Define channel priorities, set goals and targets, aligning to business goals and audience insights.

• Create social media campaigns for key beats in partnership with our Marketing, PR and Game teams.

• Host content ideation and team brainstorms.

• Generate and publish social content and engage with audiences daily.

• Curate user generated content (UGC) and identify potential influencers, creators, and customer voices to highlight and work with.

• Provide strategic recommendations and support for the Creative Team in conceptualization and execution of assets for social media.

• Track and report on channel and content performance, setting benchmarks and contributing to campaign reporting dashboards. Manage the day-to-day operations of social media handles, including participating in content brainstorming sessions, keeping an eye on sentiment, responding to comments, creating, and scheduling social media copy, and regular reporting of performance, social listening themes and learnings.

REQUIREMENTS:

• 5+ years of experience in social media strategy planning, goal setting, and implementation.

• Experience managing high volume social media channels for well-known brand or product.

• Experience working in gaming MANDATORY

• Exceptional knowledge of social media, which means you stay up to date with new trends and features.

• Understanding of community engagement and audience strategy

• Ability to influence without authority.

• Competent with Office 365 and analytics tools (Sprinklr and native social media analytics experience preferred)

• Copywriting experience for social media and an ability to easily adapt to tone of voice.

• Excellent data analysis and storytelling skills.

• BONUS POINTS: You’re a player and know about our blocky game.