Brand Manager

The Brand Manager will play a pivotal role in shaping and managing our brand's identity and success in the market. This role involves developing and implementing marketing strategies, conducting market research, collaborating with cross-functional teams, and overseeing brand campaigns to drive brand awareness and growth.

Responsibilities

• Brand Strategy: Develop and execute comprehensive brand strategies to achieve business objectives, including market positioning, target audience identification, and brand messaging.
• Market Research: Conduct market research to understand consumer trends, competitive landscapes, and emerging opportunities. Translate insights into actionable strategies.
• Brand Identity: Define and maintain brand guidelines, ensuring consistency in branding across all channels and products.
• Product Launch: Plan and execute successful product launches, including market positioning, pricing strategies, and promotional campaigns. Gap identification, product validation. Work with NPD team to launch new products through consumer research, market research & identify the market potential & innovation in existing products.
• Packaging: Design & develop innovative packaging solutions.
• Advertising and Promotion: Manage advertising and promotional activities, including traditional and digital media campaigns, social media marketing, and influencer partnerships.
• Budget Management: Develop and manage the brand marketing budget, ensuring efficient allocation of resources.
• Performance Analysis: Monitor and analyze key performance metrics to evaluate the effectiveness of marketing initiatives and adjust strategies as needed.
• Brand Growth: Identify opportunities for brand expansion and growth, including new product development and market expansion.
• Vendor and Agency Management: Manage relationships with external vendors, agencies, and partners to support marketing initiatives effectively.
• In Market Strategy: Product promotions (In pack/on pack), pricing, POSM etc.

Qualifications

• Minimum 5 years of FMCG expiring in brand management role. Overall 10 years work experience
• Hindi / Urdu language fluency
• Five to 7 Years years of experience in FMCG FOOD COMPANY
• Proven experience as a Brand Manager in the food industry or a related field.
• Preferred knowledge of South Asian cuisine and grocery
• Strong understanding of consumer behavior, market dynamics, and industry trends.
• Ability to work collaboratively in a team and lead cross-functional teams.
• Familiarity with food industry regulations and compliance is a plus.