AVP, Public Affairs

I am sourcing for a highly experienced and strategic Associate Vice President of Public Affairs with a focus on healthcare to lead this organization's external communication efforts in this critical sector.

This candidate needs 7+ years of experience (2+ in management) and to possess a strong policy comms background and hill-facing experience. They will be passionate about building client relationships and executing communications materials.

I have attached more responsibilities about the role below:

Strategic Planning and Leadership:

1. Develop and implement strategic public affairs plans tailored to the healthcare sector, aligned with organizational goals and objectives.
2. Provide visionary leadership to the public affairs team, ensuring alignment with overall corporate strategies and healthcare industry trends.
3. Serve as the primary healthcare spokesperson and media liaison, managing relationships with healthcare journalists, editors, and industry influencers.

Media Relations and Communication:

1. Oversee the creation of compelling communication materials specific to healthcare, including press releases, op-eds, speeches, and presentations.
2. Monitor healthcare media coverage and industry trends, providing strategic guidance and proactive responses as needed.
3. Lead crisis communication efforts within the healthcare space, developing rapid response strategies and coordinating messaging during sensitive situations.

Stakeholder Engagement and Advocacy:

1. Cultivate and maintain relationships with key healthcare stakeholders, including government officials, healthcare providers, patient advocacy groups, and industry associations.
2. Drive advocacy efforts to advance healthcare policy priorities, representing the organization's interests and fostering collaboration with external partners.

Thought Leadership and Reputation Management:

1. Identify opportunities for thought leadership and media engagement to elevate the organization's profile within the healthcare industry.
2. Manage social media strategies and online reputation management efforts specific to healthcare, enhancing brand awareness and engagement.

Strategic Counsel and Evaluation:

1. Provide strategic counsel to senior leadership on healthcare public affairs issues, regulatory matters, and emerging trends.
2. Track and evaluate the effectiveness of healthcare public affairs initiatives, measuring key performance indicators and adjusting strategies as needed.

Qualifications:

1. Bachelor's degree in communications, public relations, journalism, healthcare administration, or related field; Master's degree preferred.
2. Extensive experience in public affairs, media relations, or corporate communications within the healthcare sector, with a demonstrated track record of success in leadership roles.
3. Proven ability to develop and execute strategic communication plans specifically tailored to the healthcare landscape, driving measurable results and impact.
4. Exceptional writing, editing, and presentation skills, with the ability to communicate complex healthcare issues clearly and persuasively to diverse audiences.
5. Strong media relations skills and a comprehensive understanding of healthcare media environments, including traditional and digital platforms.
6. Excellent interpersonal and relationship-building skills, with the ability to collaborate effectively with healthcare professionals, policymakers, and advocacy groups.
7. Strategic thinker with a forward-thinking mindset, able to anticipate and navigate healthcare policy changes and regulatory environments.
8. Experience managing crisis communications and navigating sensitive healthcare issues with discretion and professionalism.
9. Proficiency in healthcare-specific media monitoring tools, social media platforms, and digital analytics.
10. In-depth knowledge of healthcare policy issues, regulatory frameworks, and government relations at the local, national, and international levels.