Associate Brand Manager

Company

Wellshire, which became part of the Land O’Frost family of brands in 2018, was founded in 1996 with a passionate pursuit and simple mission to make quality meat products that help people live well. We partner with farmers who are dedicated to humanely raising our animals that are free of antibiotics. We never use preservatives and always use real ingredients. Choosing Wellshire means trusting that you and your family are living well by eating well every day.

Summary

The Associate Brand Manager is a key member of the marketing team responsible for building a consistent image of our brand. Responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability.

Responsibilities

• Business and financial analysis for all products with key insights and recommendations.
• Own monthly business review analysis.
• Develop and maintain Nielson dashboards for competitive analysis.
• Provide data inputs for selling deck presentations for the sales team.
• Collaborate with other marketing groups to provide consumption and shipment data.
• Provide marketing support for Premium and Delishaved key growth areas.
• Support Senior Brand Manager in daily product management and P&L.
• Responsible for trademark renewal for Premium and Delishaved brands.
• Lead SKU rationalization team manage the process and develop a recommendation.
• Brand management inventory management.

Requirements

• Minimum one year brand management experience preferably in CPG.
• Bachelor's degree in marketing, business administration or related field.
• Experience with product pricing, packaging and positioning.
• Familiarity with distribution channels and media marketing campaigns.
• Knowledge of digital marketing tools and techniques.
• Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts).
• Excellent communication skills.
• Creativity.
• Proficient using Microsoft Office and database systems.