Advertising Marketing Manager

JOB TITLE: ADVERSITNG MARKETING MANAGER

ABOUT US:

The Greater Miami Convention & Visitors Bureau is the official, accredited destination sales and marketing organization for Greater Miami and Miami Beach. A global leisure and business destination that delivers culturally rich, diverse, and innovative experiences inspiring boundless passion in visitors and residents alike.

Learn more about us on our website: www.miamiandbeaches.com

MISSION:

To Generate travel demand to Greater Miami and Miami Beach, to maximize economic impact to our community, ensure industry resiliency, and elevate the resident quality of life.

JOB SUMMARY:

The Advertising Marketing Manager supports the multichannel advertising efforts of the GMCVB, in collaboration with the SVP, Marketing and Tourism. This position coordinates the execution of paid campaigns and is a key liaison for the GMCVB's creative partners and assists in the management of the performance of paid media advertising across digital and traditional communication channels. The role also supports the maintenance of brand standards for all departments, including trade show design. Although work is performed under established guidelines, the Advertising Marketing Manager has input in the establishment of policies and rules affecting the job.

JOB RESPONSIBILITIES:

• Manage day-to-day relationship of GMCVB’s agency of record to oversee direct advertising staff in developing unique campaigns and perform daily review and approvals of creative deadlines. 
• Works with SVP, Marketing & Tourism and advertising agencies to design effective co-op advertising programs that attract partner commitment.
• Creates sales presentations and commitment forms for GMCVB co-op programs, disseminates program details to partners, collects commitments, coordination of program creative assets between participating partners and agencies, proofing of creative and invoicing of partners.
• Contribute strategies and tactics to support campaign executions during agency status meetings.
• Ensures integration of GMCVB's DEI process in ad campaigns and messaging.
• Creates and updates performance reports containing marketing activity and KPl's/metrics.
• Leads weekly status meetings and provides feedback and recommendations for advertising programs.
• Ensures close alignment with Content team to coordinate promotions and special offers for partner programs as well as use GMCVB's E-CRM tool to create and deploy marketing program communication with partners.
• Prepares and summarizes departmental activities in PowerPoint presentations and Executive/Board Reports using information from agency and staff reports.
• Composes and distributes correspondence and other written communications.
• Analyzes the GMCVB's research data subscription tool, ADARA to monitor impressions, bookings and overall impacts of GMCVB campaigns to inform future strategies and KPls.
• Fields and routes inquiries from advertising representatives and GMCVB stakeholders.
• Ensure that any new assets captured through photo shoots, video production are part of the GMCVB in-house Digital Library (photos, videos, digital files, etc.)
• Close collaboration with GMCVB's Social Media strategy and programs to inform paid efforts.
• Assists in or coordinates planning of meetings and major events by scheduling locations and services, setting up conference calls, preparing agendas, inviting attendees, distributing communications, and arranging set-up.
• Interacts with advertising agencies, fulfillment houses, publications, printers, and industry partners.
• Completes expense reports for Advertising/Marketing department.
• Oversee agency of record as well as consultants/interns if needed.
• Processes all department invoices to ensure expenses are attributed to correct budgets, maintaining budget forecasts and expense tracking, as well periodic reconciliation of reports with the accounting system

QUALIFICATIONS/ESSENTIAL FUNCTIONS:

• Understanding of design and marketing principles and techniques.
• Exceptional organizational and multitasking skills, especially when working multiple projects or teams.
• Excellent management, listening, and verbal and written communication skills.
• Ability to develop and maintain working relationships.
• Decisiveness and strong problem-solving skills, especially under pressure.
• Strong administrative abilities, attention to detail, good writing skills and an eye for good design.
• Demonstrated strong Microsoft Office efficiency including Excel, PowerPoint and Word.
• Solid presentation skills to prepare and make presentations, reports, graphs & charts and integrate data from various software programs. Organizational skills and attention to detail.
• Excellent interpersonal skills for frequent collaboration with co-workers, marketing agencies, internal departments, service providers, and customers in a fast-paced environment that requires multi-tasking and prioritization. 
• Strong ability to work in a team environment.
• Analytical skills to process new information.

Outlined below are the academic qualifications and length and type of experience deemed necessary by GMCVB in order to perform the role competently.

• Education: Bachelor’s degree, in advertising, marketing, or related field.       
• Experience: Minimum two years’ experience in relevant field; some management experience preferred.

BENEFITS:

We offer a full benefits package including:

• Health
• Dental
• Vision
• LTD
• Life Insurance