Tony Lamerato

WNBA reports record TV viewership for 2024 season. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders

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How well is a partnership defining MUTUAL ROI? I have long been an advocate for motorsports being one of the most under utilized avenues of partnership marketing for so many levels. Few companies have been able to serve a masterclass on how to truly execute and consistently evolve their programs to benefit their bottom line. This is a great read with a few examples if you were ever asking "why" on motorsports. https://lnkd.in/e9rpq4H5 #sportsbusiness #motorsportsmarketing #sportsbiz Athelo Group

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The Kentucky Derby rode the wave of style and social media to captivate Gen Z audiences! Learn more about the innovative strategies that fueled this iconic event's success in reaching and engaging with the next generation. - https://bit.ly/3ym6aEk #KentuckyDerby #GenZ #SocialMediaMarketing

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Each year #theARF tracks questions posed by the industry and releases a report on the FAQs received. In 2023, industry members were most interested in marketing issues, media issues & platforms and creative issues. The ARF discusses those questions, and the answers, in a new report available to all members. #advertising #marketing #media #publishing #broadcasting #research #advertisingresearch

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If you have yet to do so, please subscribe to my newsletter. My recent edition covers the concept of Gap + Gain thinking. This philosophy was a game-changer for me. Looking forward to your feedback. Big shout out to the author of The Gap & The Gain Dan Sullivan for this read and Allison Maslan for bringing this book into my world. Pinnacle Global Network. #Brookjayatc #Newslettersubscription #thoughtleadership #experientialmarketing

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Did you know that brands that align themselves with events like the Summer Games see a 𝟰𝟵% I̠n̠c̠r̠e̠a̠s̠e̠ in 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆? Learn more here or reach out to me today: https://lnkd.in/gnqrGHEN #LifeatCox #CoxMedia #TVAdvertising #CableTVSportsMarketing #SportsMarketing #SportsAdvertising

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I'm a data geek which makes me super excited to share today's launch of the Sports Momentum Index from Allison Worldwide & Harris Poll. The Index is a monthly snapshot of the hottest emerging and legacy sports, according to fans. Get a nice rundown of the initial results via the Allison Sports podcast here: https://lnkd.in/gcgYJZm6 #sportsmarketing #sportsdata #sponsorship #WNBA #PWHL #PR #Marketing #podcast

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Discover how aligning your business with the Summer Games can elevate your advertising strategy - and your brand overall. Read more here: https://lnkd.in/gs7raBtj #LifeatCox #CoxMedia

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"Get On Board!" Check out the link below for a really great, quick read on OOH industry trends. Especially for Local Advertisers. #OOH #digitalbillboards #elevateyourads #getonboard #billboards #signalOOH #marketing #advertising #local #smallbusiness

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We're seeing a classic David & Goliath play out in the RMG space. Currently, we have clear market leaders, but new players are entering the fray. Legacy giants like Fanatics and ESPN Bet are making moves and cautiously entering the digital market. More old-school brands like Caesars and MGM are shifting their focus to digital. They have a formidable presence in land-based gambling to lean on. Meanwhile, international players like Bet365 are eyeing the U.S. market, adding to the competition. We anticipate a significant market shakeup over the next two years. Initial frontrunners rarely maintain their market dominance indefinitely. While the top dogs will continue to grow, their market share will diminish as challenger brands gain traction. I would keep an eye on regional players, too. Local smarts and shiny new tech mean they're firmly in the game. So, while Goliath might stumble, he's still standing tall. For now. #RMG #GamingIndustry

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✅🖥️ The Wrap (6/18): “Cable viewing accounted for 28.2% due to fewer televised sporting events following the end of the NCAA basketball tournaments. The Kentucky Derby on NBC was the most-watched linear telecast in May with 16MM viewers, beating its 2023 viewership by over 1MM. Nielsen noted that while broadcast and cable saw a decline in viewership year over year, it was not to the same extent as the 2022-23 intervals. In May 2023, traditional linear TV viewing fell 7 share points year over year. In comparison, it was about half of that with a loss of 3.4 points this year. Overall, TV usage was down 2.4% month-over-month — following typical trends for the time of year — but up 1.4% on an annual basis.” ⬇️ #streamingtv #livesports #ctvadvertising #fast #avod

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ANATOMY OF AN AD: ESPN x National Basketball Association (NBA) THE NEED: It's playoff season. Let's get fans pumped. THE CTA: watch the NBA playoffs on ESPN. THE 1-THING: the playoffs are where legends play. THE INSIGHT: today's players are tomorrow's legends. THE CONCEPT: tie in yesterday's playoff heroes with todays by splicing them into video with each other, sharing the court and the spotlight, showcasing that together, they carry a long unbroken tradition of excellence. the 30-second ad drums up feelings of nostalgia AND hype. WHY IT WORKS: this isn't the first time a league has tied in today's players with yesterday's to make a point. (The NFL does this all the time in broadcast promos.) This is the first time it was done via such visceral editing, making you feel like the players are there with each other, aware of and interacting with each other. This concept gets super hokey quickly without world-class editing. Thankfully, the editing *is* world-class, and avoids falling into the uncanny valley, which is a major risk. Also, let's talk about the music: the soul sample and production are deliberately retro, with modern rap heavyweight Future delivering laconic bars atop. This is an overt past meets future mashup which acts as the ad's unsung hero. This likely doesn't work if the song is more popular than it is (too distracting) or if it's simply a throwback soul track or a modern traphouse banger. THE VERDICT: Talk about satisfying the brief. Hell yes it does. Nothing high-concept or overdramatic about it. No copy. no VO. none needed. The NBA's stock-in-trade is, and will always be, it's players. Letting them take center stage is always a good call. But to really tell the history of the league in a bite-size hype video so effectively, so casually? Straight A's up and down the court. . . . #advertising #sports #basketball #rise2024 #branding

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The marketplace will look a lot different in five years. Mars United's Michele Roney offers 8 trends every hopeful network needs to consider in this new report. Check it out here: https://lnkd.in/ghxnYRb7

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Major League Baseball on Monday announced WM, a leading environmental services provider, as the Official Sustainability Partner of Major League Baseball. This is the first sustainability-focused partner in League history, which will aim to elevate MLB’s continued sustainability-related efforts in ballparks and throughout communities. WM will be the presenting sponsor of Major League Baseball’s official Earth Day and Green Week celebrations, which will include a variety of environmental-positive practices and messaging. Additionally, WM will offer sustainability advisory services to MLB Clubs, which includes end-to-end solutions intended to help customers achieve their sustainability goals in waste reduction and diversion, greenhouse gas emissions management, and more. WM also will support MLB Green Teams at MLB All-Star Week, the World Series and other MLB special events, as well as provide support to the League office and its facilities. “As with any event driven industry that prioritizes sustainability at our facilities and in our communities, it is critical that we partner with organizations that share similar values in that space,” said Noah Garden, Deputy Commissioner, Business & Media, Major League Baseball. “This new partnership with WM takes our sustainability efforts to new heights. We look forward to continuing this work with WM as we host best-in-class events that are sustainability-focused driven for years to come.” “WM has a more than 20-year history for its advisory services team, providing sustainability solutions for a variety of customers of all sizes and industries,” said Tara Hemmer, chief sustainability officer, WM. “Our expertise has helped us triple the number of customers in the sports space since 2021 – including leagues, events, teams and venues -- and we look forward to the incredible opportunity to build comprehensive and custom plans designed to improve sustainable operations for MLB and its Clubs.” https://lnkd.in/gEM-rYBF

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There are always layers to ROI and ultimately what is your rev in relationship to your spend. Here Bob talks about PT's outcomes in terms of setting appointments and what you should expect based on your target audience!

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How are you building your Brand? The Audacy Podcast network offers incredible advertising effectiveness!

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Come see our Modus Direct team at booth #206 at the Retail Innovation Conference and Expo from June 4th through June 6th in Chicago! We'd love to know more about your business and find out how we can help you grow and expand your marketing efforts! #Advertising #Retail #ModusDirect #D2C #NeverStopLearning

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A variety of factors influence the probability of #sponsorship retention. Take a look at this comprehensive, generalizable sponsorship retention model recently published in the #JournalofAdvertisingResearch, available for #theARF members. #predictiveanalytics #advertisingresearch #marketing

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🏈🏈Viewers of the NFL are passionate, dedicated, inclusive of a wide demo, and most importantly – tuned in. Here are some fast facts for reaching this engaging audience with your marketing messages. 📺 📱 💻 #NFLTargetAudience #TelevisionAdvertising #Streaming #DigitalAdvertising #LifeatCox

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