Terrence Moduthagam

A few weeks ago I headed to Miami's POSSIBLE conference, which was buzzing with excitement and customer engagement.  I chatted with several CMO’s who were all asking the same question: "What shoud our AI strategy be?" The answer? You don't need an AI strategy. What you need is to use AI to SUPERCHARGE your existing strategy. On stage with Instacart CMO, Laura Jones we dove into how her team is doing exactly that! They are revolutionizing their business with Google AI. Always inspiring to hear real-world success stories. Missed the conference? You can find highlights from our fireside chat below. 👇  https://lnkd.in/dS2eCQ4U #AI #PossibleConference #GoogleAI

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AI made a splash at Cannes Lions this year, and Zeta was right in the mix! Our CEO David A. Steinberg discussed our partnership with Amazon and how Zeta's Intelligent Agent platform has developed over 300 agents for marketers. This platform is revolutionizing data science and audience insights. Read more in this Digiday article! #CannesLions #AI #MarTech https://lnkd.in/epXXrcAN

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The IAB Predicts Social Video Will Overtake CTV This Year. Social video “is taking more of a lead over CTV” because it provides better campaign reporting based on an advertiser’s preferred business outcomes, a capability that CTV lacks in comparison. Marketers are under pressure to justify their investments by connecting their ads to results, which is why they’re raising investments in social video more than CTV this year. But in my experience while attribution remains the king, we need to think about incrementality. https://lnkd.in/dYze9K-3

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With The Trade Desk's SP500+ announcement, the conversation on what defines 'premium' comes back to center stage. I wrote a piece on AdExchanger in Dec 2013 called 'On Premium.' Read it and tell me if anything has changed. One thing that hasn't changed but has become significant more sophisticated is #4 - Quality of Engagement. What was originally viewability has expanded to fraud, viewability, brand safety, suitability, attention, etc. And there's still a lot of innovation still to come in this space as CTV and walled garden verification grows in importance. Mediaocean Flashtalking by Mediaocean Protected Media (by Mediaocean) #FutureofTV

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This is an incredibly big deal for Zeta Global. At A’Maison: The House of Amazon Cannes Lions International Festival of Creativity 2024, we announced our partnership with Amazon to advance generative AI by integrating Amazon Web Services (AWS) foundation models into the Zeta Marketing Platform. This powerful combination will bring easy access to omnichannel marketing capabilities for businesses. Check out this Forbes article to learn more about the impact of this product. 🌟 #CannesLions #GenAI #MarketingInnovation https://lnkd.in/exaUwchJ

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This is an incredibly big deal for Zeta Global. At A’Maison: The House of Amazon @ Cannes Lions 2024, we announced our partnership with @Amazon to advance generative AI by integrating AWS foundation models into the Zeta Marketing Platform. This powerful combination will bring easy access to omnichannel marketing capabilities for businesses. Check out this @ Forbes article to learn more about the impact of this product. 🌟 #CannesLions #GenAI #MarketingInnovation https://lnkd.in/grPpnaPy

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Has anyone ever sized the market opportunity the measurement/verification/attribution/optimization companies are fighting for a share of? Are long-term projections tethered to assumptions using math like we expect X share of a market sized Y, yielding revenue Z, margins A = valuation B? I suspect the pie is finite and not going to grow enormously, so in the end there is only room for a handful of players. And someone is going to have to lose significant share for even that to work. Especially as long as the sell side is paying most of the freight (directly and indirectly).

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While my sister is on the front lines working directly with patients, I prefer to support Healthcare from the side. Recently I had the chance to chat with Jamey Hardesty, MPH and Jimmy Doucette from Jack Health about how healthcare brands can create more resonance by showing up in a way that mirrors consumer behaviors and needs. Click to watch the full video and let me know what you think. #genuine #jackhealth #jackmorton #strategy #brandstrategy #healthcaretrends #brandexperience

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Brands are demanding “more efficient programmatic supply paths with fewer tech partners between buyers and sellers” ahead of upfronts in the CTV space. Supply path optimization is on their brain and they’re going to do their best to receive the most bang for their buck. This strategy has grown more trendy and the evidence provided by Catherine Perloff in this source shows that. #Brands #CTV #AdTech #Programmatic

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Wow, this is great to see from the Roku team who want to bring increased transparency to programmatic CTV ad buys. 👏 With the Roku Exchange, programmatic buyers can access the same data as direct buyers, Louqman Parampath told AdExchanger, such as the length of ad breaks and when those breaks happen within a particular stream. Programmatic buyers also get more metadata about networks and channels, including genre. More here from Alyssa Boyle. #CTV #AVOD #FAST #Streaming #Programmatic #AdTech

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The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TX2GiP

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Netflix streaming was one of Amazon Web Services (AWS) early success stories and proofs of concept (I'll drop a link in the comments). "Amy Reinhard, the company’s president of advertising, was clear: Netflix will roll out a proprietary ad tech platform by next year." Could Netflix in-house #adtech be the next Netflix <> AWS collab? There's history there and this could be a major win for proving the value of AWS for Advertising out in the wild... #adtech + #cloud = 🔥

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Announcing Aperiam's Latest Investment: Gigi! 🍒 Aperiam continues to make strategic bets in commerce media and CTV, the fastest-growing segments of digital advertising. With Amazon Ads being the largest commerce media channel AND the fastest-growing Streaming TV ad platform, we are excited to introduce our latest investment: Gigi. Why Gigi? 1) The product. Gigi’s unique ability to integrate a brand's first-party commerce data with Amazon's data for audience enrichment and deterministic omnichannel measurement sets it apart. This powerful combination enables brands and agencies to buy and measure Amazon Streaming TV ads more effectively. 2) The team. The founders behind Gigi consists of experienced commerce media executives - led by cofounder and CEO, Adam Epstein - who have a bold vision for the future of Streaming TV, commerce media, and data collaboration and a history of success in commerce media. Their expertise ensures that Gigi is at the forefront of innovation in this space. We believe Gigi’s capabilities and the vision of its team will drive significant advancements in how brands leverage data to enhance their advertising strategies on Amazon’s platform. Check out Gigi here: https://gigico.tv/ cc: James Borow Joe Zawadzki Danilo Tauro, PhD

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Come build beautiful ads with us

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Auditable AI(TM) for targetable look-alike audiences that outperform today's black-box AI alternatives, in market today. Come see it to believe it!

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Recently, CEO Sundar Pichai of Google shared that while YouTube and Cloud are growing rapidly, Google Search remains the top revenue driver. Google Search is evolving with generative AI, reflecting Alphabet’s long-term vision for monetization. Despite these successes, Google’s ad network business saw revenue decline, but overall, Alphabet’s Q1 earnings reached a staggering $80.5 billion, up 15% from last year. With Q1 profits surpassing $23.6 billion, investors were thrilled, leading to a significant increase in Alphabet’s market cap, now exceeding $2 trillion for the first time. Read on for more: https://bit.ly/3xOSC43 #Google #TechGiant #BusinessGrowth #GoogleAds #AdTech

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Google Search Generative Experience isn’t just another buzzword. It will fundamentally change how people find healthcare information. Check out our latest blog to learn SGE’s impact on healthcare — and what you can do to stay ahead of these changes: yex.tt/3VHQyoC

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Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

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