Aaron Levy

So… if a link in an “organic” result is actually an affiliate link, crediting a paid partner with a click, a site visit or a sale… That would mean search engines are monetizing search listings, including allegedly organic Map results for #retail locations. Here’s what we’ve uncovered: https://lnkd.in/dQr_DqiU #SEM #affiliatemarketing #marketingROI #searchengines #ftc

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Check out my latest blog post for @SEMpdx: Navigating the @Reddit Rabbit Hole: #SEO Opportunities and Pitfalls for Brands https://ow.ly/XTpN50SnEvC #reddit #redditSEO #redditmarketing

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⚡ No, it is not just you - the cost per click (CPC) for Google Ads continues to 📈rise! ✏ There is a great new study covering 4 billion in media spend posted on Media Post showing: ➡ COSTS ARE UP - 13% increases in CPC costs year-on-year in the first quarter of 2024 (compared with a 9% increase YoY in Q4 2023) ➡ COMPETITION IS GROWING - 17% increase in gross search spend year-on-year in the first quarter of 2024 ➡ TRAFFIC GROWTH FROM ADS IS SLOWING DOWN - 4% click growth YoY in first quarter of 2024 (compared with an 8% increase in YoY in Q4 2023) ➡ AVERAGE VALUE OF ORDERS IS NOT INCREASING - 1% increase in AOV (just a slight increase from roughly flat growth in Q4 2023) What does this all mean for you 🤷‍♀️? It means you should have a 📢 FULL FUNNEL digital marketing strategy. Relying on one or two channels puts your business at a disadvantage going forward. You can learn more here -

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Per IAB Social Video (70%) & CTV (69%) are essential buys for US marketers now. Collaborate with creators for TikTok, IG, & YouTube content, and invest in CTV ads to reach consumers on both fronts https://bit.ly/3zgz8X2 #DigitalMarketing #CTV #SocialVideo

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Mr. Miyagi's Two Rules for buying intent data, or leads with intent data targeting 1) Ask the vendor where they get their data, and if it can be purchased elsewhere, or used by another vendor? 2) First learn rule #1

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The Profitable Growth Index of NRR:PP is a powerful tool to monitor the growth and profitability of your retail business. In this newsletter, I am reviewing PGI and the components of Net Revenue Retention and Payback Period and why it's critical to brands who are struggling today. https://lnkd.in/e24KBkpk

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Google Chrome Extends Third-Party Cookie Deprecation to 2025! This extension provides a critical opportunity for performance marketers to future-proof their tracking mechanisms. While the deadline may have shifted, the importance of updating your tracking systems remains unchanged. Staying proactive will ensure you continue to meet your marketing goals and maintain accuracy in your data. Explore the necessary steps to stay ahead of the curve and enhance your tracking capabilities. https://okt.to/YEkGTh #CookieDeprecation #PerformanceMarketing #DigitalMarketing #FutureProof

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Dive into the magic of #LinkBuilding with my Co-CEO at Intero Digital, Greg Walthour. In this overview, Greg reveals the golden rule of backlinks that will boost your #SEO and lead gen strategy in record time: https://lnkd.in/gdztJqDf

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Using DOOH planning and forecasting tools like Hivestack's Planner for #DOOH, brands and advertisers can maximize their DOOH outcomes. Among a number of benefits, such tools help empower advertisers to visualize campaigns, make informed decisions, and streamline the planning and approval process. Read more in this article by Hivestack:

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Is Bing intentionally monetizing organic map listings in search? For a large #retail client’s  #affiliatemarketing program, we uncovered an anomaly in the Bing Map SERP (search engine results page) that turned a seemingly benign search into an affiliate-sponsored result. We’ve outlined some findings here: https://lnkd.in/dQr_DqiU #SEM #affiliatemarketing #marketingROI #searchengines

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Google's recent announcement on their new "search generated experience" is starting to raise a few eyebrows on how drastically the search experience for everyone will change. Great question asked in the following article by Slate's Nitish Pahwa; "It’s worth asking: When the world’s foremost internet user engine makes such a drastic, zeitgeist-shifting update, then where do its users go to find the right information on what happened?" #ecommerce #search #b2becommerce https://lnkd.in/ghEKM9DH

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It turns out, users want answers not links. Here is an enlightening breakdown from ✌️Olaf Kopp ☀️ of how product SEO is changing (as we speak). #Digitalmarketing #SEO #ecommerce Search Engine Land

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Google has delayed cookie deprecation by another year 👀 While it does feel like we're chasing a mirage, future-proofing your measurement framework shouldn’t be sidelined. 🔍 𝐒𝐡𝐢𝐟𝐭 𝐘𝐨𝐮𝐫 𝐅𝐨𝐜𝐮𝐬: Move away from relying on attribution and embrace solutions like Marketing Mix Modeling (MMM) and Geo-Lift testing. Focusing on incrementality leads to better business outcomes from media. ⏰ 𝐔𝐬𝐞 𝐭𝐡𝐞 𝐓𝐢𝐦𝐞 𝐖𝐢𝐬𝐞𝐥𝐲: This extra year is a gift - use it to fine-tune and test your measurement framework. 🚫 𝐅𝐮𝐭𝐮𝐫𝐞-𝐏𝐫𝐨𝐨𝐟: 2024 won’t be the death of the cookie, but it should be the end of over-reliance on attribution. 📆 Don’t push improving your measurement framework to 2025! https://lnkd.in/eWQnnqkB https://lnkd.in/eSqQeBSY

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The consumer journey is complex... Skai's Amazon Attribution simplifies this by providing insights into which non-Amazon channels drive successful actions on Amazon. #GetReadyForPrimeDay using Skai's 14-day, last-touch attribution model to measure ad effectiveness. Learn more: https://okt.to/uSWD5q Amazon Ads Partners

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CRO tip of the day. It is fine to use drag and drop editors to prototype and get things out fast. But once you find something that works, build it natively. You will likely gain a slight lift in conversion rate due to page speed load time--and being able to attain pixel perfect design (vs. clunky looking). #cro #ecommerce #conversionrateoptimization

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Given the Google data link on #SEO, I'm excited for the upcoming SMX Advanced and sessions on Google's algorithm changes, not to mention #AI. - https://lnkd.in/gajv-JUa #SMX

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Choosing the right keywords is essential for your brand's visibility and SEO success. Intero Digital's blog post demystifies the process, providing you with strategies to balance branded terms with competitive search phrases. https://lnkd.in/gUDnhRe5

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Don't let your CRO strategies fall short! If your CRO efforts aren't delivering results, you might be overlooking a critical element: qualitative research. Quantitative data shows you what users are doing, but qualitative insights: ✅ Uncover user motivations & pain points ✅ Identifies root causes of behavior ✅ Guides impactful optimizations Start combining qualitative research techniques (user interviews + usability testing) with your analytics data. It allows you to deeply understand your audience, prioritize high-impact changes, and create user-centric, conversion-driving experiences. How will you implement qualitative research to drive real results?

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