About
Articles by Tameka
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My Call to Marketers in High-Tech Industries: Our Time Has Come.
My Call to Marketers in High-Tech Industries: Our Time Has Come.
By Tameka Vasquez
Contributions
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How can you creatively challenge the status quo with design thinking principles?
Our consulting approach is centered on collaboration and co-creation with the leaders and organizations in our care. While it seems like a given value point, it is actually divergent from the traditional transactional mindset of immediate, pre-made solutions. While expertise certainly offers a number of best practices that clients can benefit from, the best engagements have come from a more iterative approach where we test and learn alongside clients. This lesson applies more broadly because I believe in this juncture of society, we need much more carefully considered and sustainable solutions. This inherently requires empathy, open-mindedness, and iteration -- all elements of design thinking.
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How can you encourage employees to seek out diverse perspectives?
Relying on a single viewpoint inherently restricts creativity and limits solutions being considered, for instance. When we expose ourselves to various perspectives, we broaden our understanding of challenges, unlocking insights and ideas that might otherwise remain hidden. As a leader, your behaviors and attitudes set the tone for the entire team. Modeling curiosity and humility is a powerful way to inspire teams to embrace the richness that comes from different viewpoints. The vulnerability it takes to admit when you don't have all the answers or are seeking to better understand another perspective sends a powerful message that invites both open communication and active listening.
Activity
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One year ago, I stepped foot in uptown Charlotte, moved everything I had, and left family and friends to step into the unknown. Fast forward to…
One year ago, I stepped foot in uptown Charlotte, moved everything I had, and left family and friends to step into the unknown. Fast forward to…
Liked by Tameka Vasquez
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I’m struck, having just finished reading the excellent report on Cognitive Warfare from IE University, The Battle for the Mind, by the paradoxical…
I’m struck, having just finished reading the excellent report on Cognitive Warfare from IE University, The Battle for the Mind, by the paradoxical…
Liked by Tameka Vasquez
Experience & Education
Volunteer Experience
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Mentor - Startup Accelerator Program
Matter.
- 3 months
Monthly participation in Design Reviews where each startup gets a few minutes to pitch their business, and receive candid verbal feedback from the Matter mentor community.
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Volunteer Business Coach
Defy Ventures
- 9 months
Civil Rights and Social Action
An entrepreneurship, employment, and character development training program for currently and formerly incarcerated men, women, and youth.
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Junior Board Member
WorldofMoney.org
- 7 months
Education
New York City based non-profit organization whose mission is to empower youth with a sound financial foundation.
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Committee Member - Integrated MarCom & High School Outreach Committees
New York Women in Communications
- 4 years 3 months
NYWICI is a non-profit association for rising and established communications professionals in the New York metropolitan area.
Honors & Awards
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Innovators & Disruptors Award
New York on Tech, NBC Universal
The Innovators and Disruptors Award recognizes budding leaders in technology, specifically those from underrepresented backgrounds. Winners were chosen based on character, community involvement, and contribution to their field and/or industry.
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Q1 2016 Star Award
Thomson Reuters F&R GTM
Recognition for outstanding work on NYC branding initiative to bring the F&R "story" to life through an innovative, interactive campaign.
More activity by Tameka
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10 years ago, July 2014, I set off on journey around the world starting in St. Petersburg, Russia, Latvia and Lithuania with the first LOVE bracelet.…
10 years ago, July 2014, I set off on journey around the world starting in St. Petersburg, Russia, Latvia and Lithuania with the first LOVE bracelet.…
Liked by Tameka Vasquez
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So grateful to Haniya Khalid and the team at Half-Light Magazine for thinking I’m interesting enough for an interview. If you want to learn more…
So grateful to Haniya Khalid and the team at Half-Light Magazine for thinking I’m interesting enough for an interview. If you want to learn more…
Liked by Tameka Vasquez
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On our nation’s birthday week, it is not lost on me that the history of the United States is a history of arguments on one fundamental question: what…
On our nation’s birthday week, it is not lost on me that the history of the United States is a history of arguments on one fundamental question: what…
Liked by Tameka Vasquez
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